Venuetize Expands Partnership with Detroit Tigers and Detroit Red Wings, Creating More Convenient Guest Experience for Fans

By AIT News Desk On May 27, 2021

Venuetize, a leader in mobile-first technology and advanced e-commerce capabilities, has announced an expanded partnership with the Detroit Red Wings and the Detroit Tigers that provides fans a more convenient and engaging game-day experience. Venuetize’s technology is now integrated into both the MLB Ballpark app and The District Detroit mobile app, to support mobile ordering for concessions at Comerica Park and Little Caesars Arena, and the ability to monitor betting odds for National Hockey League games.

The mobile ordering function within the MLB Ballpark app allows fans to order food and beverage items directly from their seat and pick them up at express lines throughout Comerica Park. The same feature has been available to Red Wings fans at Little Caesars Arena through The District Detroit mobile app since 2018.

Venuetize has also integrated the BetMGM Detroit Red Wings Stats Center into The District Detroit mobile app, which features a Game Center and Betting Center. The enhancement features betting odds, win probabilities, game logs and the most up-to-date notables surrounding that day’s National Hockey League slate of games.

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“We continue to execute on our vision and lead the way in connecting sports-anchored multi-use districts through our mobile platform,” said Craig Duncan, Chief Revenue Officer at Venuetize. “With the addition of the Detroit Tigers to our client list and extension of our overall partnership, visitors to The District Detroit will experience expanded entertainment options and mobile-first solutions that promote convenience, safety, and fun.”

“Our recently expanded partnership with Venuetize will provide fans a more convenient experience at both Comerica Park and Little Caesars Arena,” said Emily Neenan, Chief Marketing Officer for the Detroit Tigers and Detroit Red Wings. “The mobile ordering option has been a welcomed addition for Tigers fans, who are able to order concessions from their seats, and pick them up. The Stats Center within The District Detroit mobile app will provide Red Wings fans an opportunity to monitor betting odds around the NHL while taking in the action from the comfort of their seat next season.”