Vibes for Restaurants Is a Comprehensive Mobile Engagement Solution That Connects All Aspects of a Customer’s Journey from Browsing to Checkout
Vibes knows that hanger is a thing. So the company has launched Vibes for Restaurants, the only mobile-first marketing solution that reaches hungry customers at the right time and place. The platform solves a major challenge for restaurants competing for attention and engagement from customers who have many choices–with Vibes, restaurants can reach their customers via mobile offers and coupons delivered right to the smartphones and mobile wallets of consumers demanding deals, coupons, and reward points.
Vibes for Restaurants creates a direct conversation between restaurants and customers, increasing sales and offer redemption, elevating loyalty program participation, and driving customer engagement.
During the 2019 NBA finals Chipotle partnered with Vibes for their Freeting campaign. This social-to-mobile strategy needed a solution that would increase loyalty and engagement. With the Vibes platform, Chipotle saw a 28 percent lift in coupon redemption and 50 percent more followers on Twitter. Additionally, Chipotle saw measurable ROI when they engaged with customers at the right time, on the right platform — like when their customers were hungry for great food during game time.
Here’s how it works: For marketers, Vibes for Restaurants connects the entire customer journey from the first marketing touchpoint to in-store checkout. Marketers can now easily integrate with POS systems such as Aloha, NCR, Revel, and enrich their marketing, offer, and loyalty campaigns with highly personalized content and targeting with the Vibes platform. The solution offers restaurant marketers:
- 360-degree focus on guest experience: Vibes’ comprehensive solution enables you to reach customers across channels whether mobile, online or in-store to deliver more timely and relevant offers, and improve the overall customer journey from online ordering and status updates, to in-store pickup.
- Individual customer insights: Get to know your customers to deliver deals they can’t resist. From unique dietary needs to location, customer insights enable you to elevate the experience and offer personalized deals specific for individual customers.
- Send-time optimization: Vibes’ way of helping restaurant customers get feet in the door and consumers in seats. Sophisticated analytics help companies identify when their customers are most likely to want to receive an offer–and redeem it, in near-real time.
“Diners want great offers when they are ready to eat–and restaurants are demanding more innovative solutions to reach those customers at the right time,” said Jack Philbin, Vibes CEO and co-founder. “For the last two decades, Vibes has helped brands like Chipotle, Olive Garden, Potbelly, and Zaxby’s to engage and connect with their customers in ways that drive real impact on the business. Our new offering gives our restaurant partners even greater flexibility for designing and delivering deals right into consumers’ pockets via their smartphones, at exactly the right moments.”