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VisualCamp Unveiled Gaze Analysis Demo for Mobile Advertisements at MWC 2019

VisualCamp, a Korean leading eye-gaze tracking company and a member company of the Born2Global Centre, revealed a demo of its new smartphone advertising gaze analytic solution from the world’s largest mobile exhibition ‘MWC 2019‘ held in Barcelona, Spain, by using its mobile gaze tracking technology.

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VisualCamp has a unique technology that allows users to track their gaze movement only by using the front camera of smartphone without additional modules. Since launching the world’s first smartphone eye-tracking software at the MWC Shanghai exhibition in June 2018, VisualCamp has developed mobile eye-tracking game demo to demonstrate concept of smartphone eye tracking game and has shown it at the CES 2019 last month.

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This ‘Mobile Advertisements Gaze Analysis Technology’ is special technology that could boost potential of mobile ads. It creates gaze data that could be utilized to find out verifying whether users are gazing at the ads or not, the duration of gaze, level of ads concentration, and frequently viewed location from the video screen. As mobile video advertisement market grows rapidly especially for 20s and 30s, gaze data is expected to be a new indicator of advertising costs.

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VisualCamp’s CEO Seok, Yun Chan said, “It has a clear difference from other previous demos,” and also added, “This video ads gaze data analyzing demo is made for those video platforms such as YouTube, Facebook related to mobile ads. I hope this demo gives ideas and references to them so that it could create new ad business models.”

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