vivo Announces Global Debut of X60 Series, Redefining Mobile Photography in Collaboration with ZEISS

By AIT News Desk On Mar 26, 2021

vivo has officially launched the X60 series of professional photography flagship smartphones across major international markets. The X60 series – consisting of the X60, X60 Pro and X60 Pro+ – marks the inaugural vivo devices to be conceived in collaboration with ZEISS, a global leader in optics and opto-electronics. Featuring cutting-edge design from vivo with maximum imaging quality co-engineered by ZEISS, the X60 series signifies vivo’s commitment to deliver the ultimate mobile photography experience.

vivo is spearheading the field of mobile photography by providing professional-grade camera technologies to more smartphone users around the world in 2021. Starting today, the vivo X60 series is being rolled out in more than 20 markets such as India, Indonesia, Malaysia, UK and United Arab Emirates, expanding its presence across regions including APAC, the Middle East and Europe over the next few months. The availability and specifications of each X60 series model will vary according to local market conditions and consumer preferences.

Photography Redefined Through Global Partnership with ZEISS

The first vivo smartphone to be co-engineered with the iconic brand, the X60 series integrates the user-oriented innovation of vivo and the outstanding expertise in mobile imaging of ZEISS to culminate in outstanding software and hardware capabilities. The combined best-in-class optical lenses, sensors, image processing algorithms and diverse multi-modal features allow users to enjoy camera technologies that were previously only limited to professional photographers.

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“vivo is excited to give X60 users the best mobile photography experience by leveraging the capabilities of ZEISS, a legend in the world of optics for 175 years,” said Spark Ni, Senior Vice President and CMO of vivo. “Smartphones have become an extension of the consumer’s lifestyle to record and capture the joy-inspired moments of their lives, causing mobile photography to become a critical part of user experience. We have collaborated with ZEISS to bring unparalleled sharpness, clarity and image quality to vivo smartphones.”

Key to the X60 series’ top-notch photography capabilities lies in its groundbreaking vivo ZEISS co-engineered imaging system, resulting in uncompromisable and powerful performance. The X60 Pro+ comes with a quad-camera design with four rear cameras (50MP + 48MP + 32MP + 8MP), while the X60 Pro model has three rear cameras (48MP + 13MP + 13MP), as well as a 32MP front camera. The ZEISS logo has been emblazoned on the lens, while the ZEISS Vario-Tessar trademark is engraved beneath the cameras, fitting for the professional photography flagship device that is sure to turn heads.

For the first time, users can also access ZEISS Biotar Portrait Style on the vivo X series. This new feature allows users to create customized professional portraits, with an unprecedented ability to render center sharpness and unique swirly harmonious bokeh.

At the top of the line, the vivo X60 Pro+ has certified compliance to ZEISS T* Coating, a remarkable stride towards achieving professional optical imaging in a smartphone. With T* Coating, the X60 Pro+ enhances light transmission and reduces reflections, effectively avoiding stray light, ghosting and other irrelevant image artifacts to significantly improve image quality.