Syniverse and RealNetworks Collaboration Brings Kontxt-Based Machine Learning Analytics to Block Spam and Phishing Text Messages
The First End-to-End Messaging Visibility Platform Allows Mobile Operators and Internet Service Providers to Identify, Analyze and Prioritize Messages
Syniverse, the world’s most connected company, and RealNetworks, a leader in digital media software and services, announced they have incorporated sophisticated machine learning (ML) features into their integrated offering that gives carriers visibility and control over mobile messaging traffic. By integrating RealNetworks’ Kontxt application-to-person (A2P) message categorization capabilities into Syniverse Messaging Clarity, mobile network operators (MNOs), internet service providers (ISPs), and messaging aggregators can identify and block spam, phishing, and malicious messages by prioritizing legitimate A2P traffic, better monetizing their service.
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Syniverse Messaging Clarity, the first end-to-end messaging visibility solution, utilizes the best-in-class grey route firewall, and clearing and settlement tools to maximize messaging revenue streams, better control spam traffic, and closely partner with enterprises. The solution analyzes the delivery of messages before categorizing them into specific groupings, including messages being sent from one person to another person (P2P), A2P messages, or outright spam. Through its existing clearing and settlement capabilities, Messaging Clarity can transform upcoming technologies like Rich Communication Services (RCS) and chatbots into revenue-generating products and services without the clutter and cost of spam or fraud.
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The foundational Kontxt technology adds natural language processing and deep learning techniques to Messaging Clarity to continually update and improve its understanding of messages and clarification. This new feature adds to Messaging Clarity’s ability to identify, categorize, and ascribe a monetary value to the immense volume and complexity of messages that are delivered through text messaging, chatbots, and other channels.
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The Syniverse and RealNetworks Kontxt message classification provides companies the ability to ensure that urgent messages, like one-time passwords, are sent at a premium rate compared with lower-priority notifications, such as promotional offers. The Syniverse Messaging Clarity solution also helps eliminate instances of extreme message spam phishing (smishing). This type of attack recently occurred with a global shipping company when spam texts were sent to consumers with the request to click a link to receive an update on a package delivery for a phantom order.
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