Nearly Half of Senior Leaders Believe Colleagues Have Inadvertently Shared Corporate Data with ChatGPT

Companies in virtually every industry are investing in (and experimenting with) generative AI tools, rolling them out across every function, including IT, operations, marketing, sales and support. Writer, the generative AI platform for enterprises,announced the findings of its inaugural State of Generative AI in the Enterprise report in conjunction with the launch of new data-to-desktop generative AI features (including self-hosted LLMs and Knowledge Graph).

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While professionals at every level recognize the benefits of generative AI — citing employee productivity, higher-quality output and cost savings — they also acknowledge the risks of using the tech in the enterprise, especially related to data privacy and the inability to ensure message consistency.

Writer surveyed over 450 enterprise executives (directors and above) in organizations with more than 1,000 employees to uncover usage of, and opinions about, generative AI in their respective companies. Among the key findings:

• – Love/hate relationship: ChatGPT is both the most used and most banned tool. 47% of respondents (and 52% of respondents in regulated industries) cite using OpenAI’s popular free chatbot at work. CopyAI (35%) and Anyword (26%) were a distant second and third. But companies banning generative AI in the workplace number almost as high: ChatGPT is the most banned (32%), followed by CopyAI (28%) and Jasper (23%).
• – Risky business: 46% of respondents believe someone in their company may have inadvertently shared corporate data with ChatGPT.
• – Everybody is using it: Not only are organizations using generative AI, but they’re using them across virtually every function. When asked to “select all that apply,” seven functional groups received at least 15% of the vote: information technology (30%), operations (23%), customer success (20%), marketing (18%), support (16%), sales (15%) and HR (15%).
• – Copy, copy, copy: The most oft-cited use cases of generative AI are creating short copy, such as ads and headlines (31%), repurposing existing content for different media/channels (27%) and creating longform content, such as blogs and knowledge base articles (25%).
• – The future looks bright: Generative AI is solidly in the enterprise mainstream, with 59% of respondents stating their company has purchased at least one, or plans to purchase one such tool this year. Nearly one-fifth (19%) of respondents state their company is currently using five or more generative AI tools. Only 7% of respondents say their company isn’t planning to purchase generative AI tools.
• – Productivity boost: Senior leaders see a lot of promise in generative AI. The top benefits they cite are employee productivity (23%), higher-quality output (22%) and cost savings (20%). 56% of respondents say generative AI boosts productivity by at least 50%, and 26% state it’s 75% or more.

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“Enterprise executives need to take note. There is a real competitive advantage in implementing generative AI across their businesses, but it’s clear there’s a likelihood of security, privacy and brand reputation risks,” said May Habib, Writer CEO and co-founder. “We offer enterprises complete control – from what data LLMs can access to where that data and LLM is hosted. If you don’t control your generative AI rollout, you certainly can’t control the quality of output or the brand and security risks.”

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[To share your insights with us, please write to sghosh@martechseries.com]