HubSpot Redesigns Flywheel of Content Experience with New AI-powered Tools

Top Martech platform HubSpot has dived into the AI bandwagon with two new AI-powered tools. The two tools are:

• ChatSpot.ai: a ChatGPT3-like tool for chat and support built on OpenAI GPT and Dall-E (public alpha)
• Content Assistant: Automation tool for content quality management, suggestion, and generation (private beta)

The new capabilities are specifically designed to push momentum into omnichannel marketing and sales campaigns. These activities are studied as part of the famous HubSpot flywheel. The two tools, Content Assistant and ChatSpot.ai would help HubSpot customers save more time while creating better connections with their audiences. Last week, HubSpot released an ebook explaining how to integrate AI tools with your content operations. While it highlighted the role of AI in transforming the quality of content, it also explained the limitations of generative AI.

HubSpot Turns to Powerhouse Ecosystem

HubSpot strives to continuously improve its platform and user interface with new applications and tools. With a legacy of 16 years and billions of transactional data available within its database, HubSpot is fully capable of scaling its ChatSpot.ai product to new heights. Co-founder of HubSpot, Brian Halligan predicts enterprise-level communication and collaboration tools would take inspiration from HubSpot’s ChatSpot.ai interface in the future.

According to Salesforce’s State of Marketing report, 70% of marketing leaders are redefining their success metrics to match organization-level goals. AI-powered writing and image generation tools and chatbot automation are already programmed across client-facing departments to bring in newer types of customer experiences. With time, these capabilities would become ubiquitous and more trustworthy in handling complex workflows. As we master the science of understanding what AI and automation can do for us in marketing, sales, and customer service, companies like HubSpot would continue to embrace newer technologies for CRM and service management.

The introduction of content assistant and ChatSpot.ai builds on HubSpot’s earlier investments in AI including conversation intelligence, data quality tooling, data enrichment, predictive AI, content optimization, and more. Powered by industry-leading artificial intelligence systems from OpenAI, content assistant and ChatSpot.ai create efficiencies for marketing, sales, and customer service professionals. Both tools would integrate with HubSpot’s CRM and marketing automation capabilities.

At the time of this announcement, Andy Pitre, EVP of Product at HubSpot said – “We are experiencing a step-function change in the way people work. At HubSpot, our goal is to help companies connect more deeply with their customers. Our new AI-powered content assistant helps them create quality content faster and easier, to better serve their customers. Advances in AI also have the potential to change the way people use and interact with software. We’re excited to launch ChatSpot.ai to experiment with how we can make our software even easier to use, and we’re inviting our customers to come along with us as we learn together.”

At the time of this announcement, Andy Pitre, EVP of Product at HubSpot said – “We are experiencing a step-function change in the way people work. At HubSpot, our goal is to help companies connect more deeply with their customers. Our new AI-powered content assistant helps them create quality content faster and easier, to better serve their customers. Advances in AI also have the potential to change the way people use and interact with software. We’re excited to launch ChatSpot.ai to experiment with how we can make our software even easier to use, and we’re inviting our customers to come along with us as we learn together.”

 

In a LinkedIn post, Courtney Sembler, Director of HubSpot Academy mentioned the role of HubSpot’s new AI-powered tools in creating a wider knowledge base for all users. It is particularly focusing on the growth of AI-powered tools for customer education across Marketing, Sales, and Support.

Things you can do with Content Assistant

Content Assistant is a really useful tool for content writers and editors. You can use Content Assistant by HubSpot to accomplish the following tasks within HubSpot ecosystem:

• Generate blog topics and create new outlines
• Generate snippets and meta descriptions for your SEO campaigns
• Write essays and testimonials
• Create sales prospecting emails using automation software
• Create outbound marketing emails
• Deliver sales enablement ideas using high-powered ABM content

Things you can do with ChatSpot.ai

If you use HubSpot CRM, ChatSpot.ai would accelerate your pace of communication with a conversational bot experience. You can use ChatSpot.ai for:

• Generating chat-based commands
• Write internal instructions and meeting notes for the sales, marketing, and service professionals
• Create new contacts and fill your database using automation
• Send follow-up emails
• Prospect, forecast, and generate new leads

According to HubSpot, both AI-powered tools would be free to use once it is available in the general plan. Recently, HubSpot invested in hapily to expand its partner ecosystem for CRM customers. As the martech landscape scales with new emerging technologies such as voice, generative AI and web3, we would continue to see leading software makers do what HubSpot just did.

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