Medlab Media Group Brings Artificial Intelligence to the Medical Sector in the MENA Region

• The Spanish start-up has developed DeepAIMed, a medical search engine based on artificial intelligence. 
• It also offers MedsBla, an encrypted communication system for the healthcare environment, with specialised tools for the healthcare community. 
• MedLab‘s products will be showcased at the Global Health Exhibition 10-12 September 2018 in Riyadh, KSA. 
• The company‘s innovative solutions are aimed to support the MENA‘s growth of the healthcare sector expected to reach US$ 150 billion in 2020.

MedLab Media Group (MMG), the Spanish start-up focused on the development of a medical ecosystem based on artificial intelligence, announced its inaugural participation at the Global Health Exhibition to be held in Riyadh, Saudi Arabia from 10 to 12 September 2018. At the occasion, the company will present its products, with which it aims to empower the global healthcare community through knowledge, communication and technology. Its exciting product offering includes a newly developed search engine for medical use based on artificial intelligence, an encrypted communication system for the healthcare environment and a digital card for medical professionals.

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MMG’s interest and expansion plan in the MENA region comes at a time of recent major developments and initiatives in the healthcare sector undertaken by governments in a bid to address regional challenges. In this regard, the integration of advanced technology into the region’s healthcare systems has become a priority. As mobile technology emerges as the platform of choice for creating, distributing and consuming innovative digital solutions in the region, MMG is seeking to capitalize on that by introducing its innovative mobile solutions to the market to support the growth of the healthcare sector.

Oleg Vorontsov, CEO at MMG said: “MMG’s objective is to provide to the entire medical community equal opportunities by offering immediate access to information, regardless of geographic location and economic situation. MMG has the ambition to become a world reference in e-health, supported by blockchain technology, artificial intelligence and encrypted communication systems.

The MENA region is witnessing rapid transformation and governments are putting a lot of efforts through initiatives and projects to support the demand for quality services in healthcare. The sector presents a great opportunity for MMG as it has emerged as one of the most critical sectors for pursuing economic diversification in most of countries in the region. We want to leverage on the opportunity to advance these countries’ objectives to further boost the sector and bring innovative and quality services. As we expand in the region, we count on our participation at Healthcare Global in Saudi Arabia to showcase our unique offering to the sector.”

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Among the products that MMG offers to the doctor of the future is DeepAIMed, an intelligent search engine for medical use, currently available in English and Spanish. The tool is developed with its own state-of-the-art technology based on artificial intelligence and capable of understanding databases of medical texts. The tool is based on graph and hypergraph theory, Kernel theory and natural language processing (NLP).

DeepAIMed is also capable of analyzing scientific texts to track known concepts and relate to each other, generating new concepts. You can make inferences, deduce new information and sort it by relevance using mathematical representation in the form of graphs and Kernel theory. In addition, you can abstract the language and represent the content through alphanumeric codes, regardless of the language in which it was written, with the help of the SNOMED ontology, the most accurately coded and multilingual terminology product that exists today.

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To feed its intelligent search engine, MMG has more than 10,000 medical news items from different specialities, more than 18,000 references to medicines extracted from pharmacological guides, 21,098 active ingredients, 7,937 technical data sheets, 1,510 laboratories, more than 70,000 entries to dictionaries, more than 200 medical calculators, more than 1,800,000 scientific research articles and more than 2,400 clinical guides and protocols.

“Artificial intelligence will truly change the future of medicine. Soon, access to scientific knowledge will undergo profound changes; big data will change the way health professionals work and artificial intelligence will be next method of consultation. This is not science fiction”, 
added Voronstov.

This intelligent medical search engine will make it easier for doctors to quickly obtain relevant information by keyword search or using natural language processing from the most reliable sources in the scientific world which will ultimately benefit clinical practice globally. DeepAIMed is the new tool for doctors of the future to make decisions. Doctors will have immediate access to quality information and answers to specific or rare conditions, which will avoid mistakes and make more agile and efficient the diagnosis.

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