“Words have no power to impress the mind without the exquisite horror of their reality.” – Edgar Allan Poe, from The Narrative of Arthur Gordon Pym of Nantucket, 1838

Brand communication is the era of Artificial Intelligence (AI) is an exquisite and enriching proposition for marketing and sales teams. Marketers, in particular, are trying to simplify their brand communications using various AI platforms and ease interactions across digital channels. Traffic generation through brand communication and user-generated content management platforms hold the key for AI-driven marketing efforts where media like Quora could emerge as a game-changer. Courtesy, their recently announced NLP chatbot, called POE.

In this article, we will bring you the key features of Quora POE and how marketing teams can choose Quora to promote their brands with real-time AI-based conversation. Let’s dive down with POE.

But, first, some fast facts about Quora.

What is Quora?

Quora is a Q&A-centric platform where users can post questions and seek answers from the community of online users and experts. Users can simplify their search for content using “Spaces” relevant to keywords that people on Quora search and answer more frequently. On Quora, you can do many things that you would be doing on popular B2B-centric platforms such as Twitter or LinkedIn, albeit with more information-focused precision and effectiveness. We can go on an on about Quora, but let’s keep that for some other time. We know your keenness to learn about Quora POE and how it could be the game-changer in the constantly changing world of social media and AI-based conversations.

What is Quora POE?

POE stands for “Platform for Open Exploration.” Quora’s AI experiment with conversational chabots and text analytics has brought POE into the limelight even as the buzz around ChatGPT continues. This self-propagating NLP machine stoytelling tool asks questions to users, answers FAQs and other generic inquiries and uses synthetic data from historical conversations to set up dialogue between one or more Quora users. Currently, this tool is available online in the form of an iOS app.

Why is Quora POE important for you?

Now that Twitter is losing its active users, marketers can look out for Quora as a genuine alternative. Here are the five things that POE can do for you.

Earn More Authority for your Marketing Content

With POE, you can access streamlined repository of conversational content across multiple domains. Marketers can see how POE works for B2B, B2C, D2C, P2P and other customer segments that are generally using Quora to gain information about “something.” With Conversational AI in charge of your Quora discussions, you may earn more authority over your what your followers see and like to interact with on Quora.

Defined Traffic and Exposure

300 million users are active on Quora. With POE, you can drill down on chat-centric conversations on Quora and highlight the dialogues that are likely to enhance your brand’s reach and awareness.

You can easily see how different topics fare on Quora with reasonably high direct touchpoints for conversation.

Think like a customer

In the era of sentiment analysis and emotional intelligence, marketers can get ahead of the curve using POE’s somewhat advanced knowledge database to interact with the users. Overall, this is a great way to think like a customer and understand the pain-points they are looking to find answer for, on Quora.

Paid Quora Ads

With a Quora account, users can create ads to improve search and viewability across relevant domains. You can get added analytics and insights on your ads via clicks, conversions, impressions and spend data. Moreover, with ads, you can also participate in P2P conversations using POE for “conversation tracking”.

Conclusion

AI-based conversational chatbots would continue to influence marketing budgets in the coming months. With the kind of waves made by ChatGPT in recent weeks, we can expect the rise of POE-like AI and NLP chatbots to ease workflow management concerning marketing automation on social media and other UGC platforms.

[To share your ideas with us on ChatGPT and generative AI systems, please write to us at sghosh@martechseries.com]