Sports Fan Nation Metaverse Upfronts Announce Strategic Brand Agency Partnership with LootMogul

By AIT News Desk On Oct 22, 2022

Sports Fan Nation (SFN), founded by Vanessa Abukusumo-Whitney and Jaymes Hines of Metaverse Upfronts announced that they have become the sports agency for LootMogul. Their strategic partnership with metaverse powerhouse LootMogul spans all 201 properties including their metaverse assets of naming rights, real estate, retail experiences, NFTs, and activations.

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Our expertise lies in understanding the needs of sponsoring brands to engage and activate in ways that provide not only ROI but utilize innovation to meet objectives and reach. We are working to develop brand offerings, creative content, and interactive experiences that will expand across LootMogul’s Sports Metaverse
Vanessa Abukusumo-Whitney, Sports Fan Nation, CEO

We give brands the opportunity to be part of a forward-facing Web3 presence that perfectly meets their branding and marketing needs. As LootMogul’s brand agency, we will be helping LootMogul’s team to curate sports consumer interactive experiences and creations that enhance brand engagement in LootMogul’s Metaverse platform.

Jaymes Hines, Metaverse Upfronts, CSO/Founder

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Our goal is to onboard all major brands in our sports metaverse, convert their Web2 consumers to Web3, and vice-versa; essentially creating a whole new revenue stream in the metaverse for all brands.

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Raj Rajkotia, LootMogul, CEO

The ‘Sports Fan Nation’ and ‘Metaverse Upfronts’ partnership is expected to provide a point of contact for sales complete with comprehensive service offerings that put brand needs and expectations first. This strategic alliance creates an environment that merges traditional, digital, and social media, with content sponsorship – in and out of the metaverse and Web3.

An athlete-led sports metaverse (Web3 platform) that is powered by virtual real estate, training academies, blockchain games, and meta shops for brands and athletes with in-real-life (IRL) rewards.

An enterprise solution for mobile devices that serves as a disruptive tech platform for sponsorship. Sports Fan Nation’s foundation is connectivity, interactivity, and authentic voices. We redefine fan engagement as a two-way conversation via features giving fans an “in-event voice,” and brands a digital presence that offers an ROI equivalent to a media ad-buy.

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