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Unifi Software Expands Leadership Team with Appointment of Bill Serino as Chief Revenue Officer

Unifi Software, a leader in providing a seamlessly integrated suite of self-service data tools, announced that it has expanded its leadership team with the addition of Bill Serino as Chief Revenue Officer. Mr. Serino will be responsible for driving sales through the company’s next stage of accelerated growth. Mr. Serino brings exceptional experience in working with enterprise-scale software companies and previously held the position of Area Vice President of Sales for Pivotal Software, Inc.

“Unifi has built a market-leading company in a very short amount of time that people are really gravitating toward,” said Bill Serino, Chief Revenue Officer for Unifi Software. “At Unifi, we tackle a really hard problem which is to find and make data broadly accessible to everyone inside of an organization and we make that appear easy to the end user. I’m very excited to lead the sales organization and bring more of this capability to the market.”

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As the Area Vice President of Sales for Pivotal Software, Bill Serino was responsible for all sales in the East as well as the general management of the Pivotal office in New York City. Mr. Serino has extensive experience driving sales growth including success in multiple verticals in the F500. Prior to joining Pivotal, Mr. Serino held several strategic selling roles at EMC and Oracle.

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“Last month Unifi added a standalone data catalog to its product portfolio at a truly disruptive price point and the market response has been tremendous. That gives our sales team a very actionable pipeline to execute on,” said Rob Carlson, CEO and Co-founder of Unifi Software. “For where Unifi is currently positioned in the market, the next stage of sales growth requires a different level of sales maturity and approach. I’m excited to have someone of Bill’s caliber joining our team to lead us through this next exciting chapter in our company journey.”

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