ChatGPT traffic growth is one of the best marketing stories you will ever witness in your lifetime. It managed to supersede the popularity of the metaverse and the NFTs in less than 48 hours of its launch. Today, ChatGPT developed by OpenAI remains a hot topic for every business group that is looking to become productive and efficient in the era of generative AI and no-code prompt engineering. But, has ChatGPT’s popularity sidelined in the last 3 months? A new report stated that ChatGPT’s traffic is beginning to flatten, even as its closest competitor Google’s BARD is quickly catching up after a slow start. The news about ChatGPT’s meteoric rise overshadowed all other AI-related developments for a good six months, before it hit the wall in terms of website visits.
OpenAI, the company that built ChatGPT, registered 1.8 billion website visits in May, a miniscule rise from its traffic volume of 1.76 billion in April. After a phenomenal launch in November 2022, followed by a version upgrade in March 2023, the ChatGPT-related visits picked pace so quickly that it beat Microsoft’s Bing to reach top of the AI popularity charts, beating the 14-year old platform hands-down. But, when compared to the global search engine powerhouse Google, ChatGPT traffic pales out. That doesn’t mean it is losing its sheen to Google Bard which grew from 49.7 million (in April) to 142.6 million (in May).
Despite the gold rush to try OpenAI’s ChatGPT, Google continues to enjoy the number one position in the list of most-visited websites in the world, a list where OpenAI comes at 17th position. With the numbers flattening out, the gap between ChatGPT and Google could widen further as time passes. Currently, YouTube is ranked second, followed by Facebook, Twitter and Instagram. Baidu, another key player in the AI software innovation market, is firmly positioned at 5th, as per SimilarWeb. Amazon.com, TikTok and Wikipedia also receive more website traffic compared to OpenAI’s ChatGPT.
In the search engine marketplace, ChatGPT still has to do a lot more. Currently, it is seemingly restricted to users who have an interest in AI for businesses or recreational purposes. For general public, generative AI platform like ChatGPT could mean nothin, especially when it comes to sourcing and acquiring high-quality information on a variety of subjects.
It’s true that ChatGPT could result in a wide-scale job reduction across industries, but as far as replacing Google or other search engines is concerned, there is still lot of work to be done. If ChatGPT manages to replace 300 million people from their current jobs, it would only be considered as fair if ChatGPT traffic continues to flatten. This would restrict the risks of job losses due to automation and AI in the developed economies compared to the growing ones. While AI researchers and influencers rake the issue of potential perils of involving ChatGPT for everything, it is worth waiting for the next set of upgrades that GPT4 brings in to the generative AI era and how it impacts the science of search engine algorithms in the near future.
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