Yext Declares War on Wrong Answers With New Integrated Marketing Campaign
With the Recent Surge in Consumers Seeking Critical Information, the New Campaign Encourages Businesses and Organisations to Take Yext No Wrong Answers Challenge to Discover How Well Their Websites Are Answering Consumer Questions.
Yext, Inc., the Search Experience Cloud company, announced its No Wrong Answers integrated marketing campaign to help more organisations across industries supercharge their websites with Yext Answers and provide consumers with official answers to their questions. The advertising campaign, which will run on connected TV, digital, social channels, and podcasts, is inspired in part by the swell of customer searches that Yext clients have seen on their own websites during the COVID-19 pandemic. The campaign launched on April 15th, which Yext has billed as “No Wrong Answers Day.”
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As part of the campaign, Yext has also built a custom website, nowronganswers.com, that features the No Wrong Answers Challenge, an interactive quiz-like experience where a business or organisation can get a free assessment of how well their website answers the most popular questions people ask about them. A participant simply enters their company or organisation’s name and URL, and they are presented with the top 10 questions being asked about their brand online, followed by screenshots of how their website answers — or doesn’t answer — those questions. The participant then grades those answers as either “correct” or “wrong,” which generates a score and an overview of their website’s performance by Yext.
Businesses and organisations can also request a free 90-day trial of Yext’s site search product, Yext Answers, to integrate a powerful search engine into their website that uses Natural Language Processing (NLP) to understand complex questions. When people enter a question into the Answers bar, which features the Yext Official Answers seal, they can be confident they are receiving an official answer.
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“No Wrong Answers is more than a campaign it’s a battle cry,” said Howard Lerman, Founder and CEO of Yext. “People ask businesses and organisations millions of questions everyday, yet more often than not they get back outdated or incorrect information or worse, no answer at all. With so much misinformation circulating online, it’s never been more important for businesses and organisations to ensure they are the ultimate source of truth.”
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