Accenture Positioned as a Leader in Digital Strategy Consulting Services by the IDC MarketScape

By AIT News Desk On Jun 22, 2021

Strategy and vision dimension highlights proven ability to help clients create forward-thinking strategies that drive value

Accenture has been named a leader in digital strategy consulting services in a new IDC MarketScape report.

“Our clients across industries must take action now — both to address today’s challenges as well as to position themselves to thrive in the future while increasing agility, resiliency, and sustainability”

The report, IDC MarketScape: Worldwide Digital Strategy Consulting Services 2021 Vendor Assessment,* is a quantitative and qualitative assessment of the capabilities and business strategies of prominent digital strategy consulting services vendors. The study focuses on clients’ perceptions of the key characteristics and capabilities of each provider as factors conducive to success.

Accenture was recognized for strength in strategy and vision and its ability to shape the future of the world’s largest companies through technology-enabled, agile strategies. According to the IDC MarketScape, Accenture clients commended the company most highly on action orientation, continuously challenging clients, and for its deep understanding of clients.

“Our clients across industries must take action now both to address today’s challenges as well as to position themselves to thrive in the future while increasing agility, resiliency, and sustainability,” said Kathleen O’Reilly, global lead of Accenture Strategy. “We have built capabilities at scale to help clients anticipate the future and capture the opportunity that comes with change by designing strategies to innovate, grow and create new value through transformation.”

Douglas Hayward, research director, IDC, said, “Today, resilience and profitability are the key enterprise strategic priorities, but when the pandemic gets under control and some kind of normal life returns, we anticipate that organizations will shift their strategic focus to innovation and growth. Accenture is a good choice for organizations requiring end-to-end transformation with a broad and diverse portfolio of technology and business transformation capabilities.”

According to the IDC MarketScape, given the likely shift in market dynamics, many organizations will need to invest in getting their technology, work practices, operating models, and even business models transformed. The report states that a consultant with experience and capabilities in technology, people, and organizational change can play an important role in creating and implementing a strategy for the future.

“This recognition from the IDC MarketScape demonstrates our ability to consistently bring end-to-end capabilities together as One Accenture. By assembling integrated teams from across the globe and working closely with our vast network of ecosystem partners, we deliver impact for our clients and create 360° value through transformational change,” added Annette Rippert, group chief executive, Accenture Strategy & Consulting.