Artificial Intelligence | News | Insights | AiThority
[bsfp-cryptocurrency style=”widget-18″ align=”marquee” columns=”6″ coins=”selected” coins-count=”6″ coins-selected=”BTC,ETH,XRP,LTC,EOS,ADA,XLM,NEO,LTC,EOS,XEM,DASH,USDT,BNB,QTUM,XVG,ONT,ZEC,STEEM” currency=”USD” title=”Cryptocurrency Widget” show_title=”0″ icon=”” scheme=”light” bs-show-desktop=”1″ bs-show-tablet=”1″ bs-show-phone=”1″ custom-css-class=”” custom-id=”” css=”.vc_custom_1523079266073{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

Adtech Startup Scibids Opens APAC Headquarters In Singapore

Rahul Vasudev, former MediaMath APAC Managing Director heads the APAC office

Adtech startup Scibids has opened its Asia Pacific headquarters in Singapore, its first international office. This follows the Company’s successful SGD 3.3 million (€2.2 million) Series A funding last September. Rahul Vasudev, former Managing Director of MediaMath (Asia Pacific) and the APAC Head of Digital at MediaCom, will head Scibid’s APAC expansion.

Based in Paris, Scibids has developed a unique AI-based intelligence layer, which acts as a virtual trader on top of demand-side platforms (DSPs) such as Google’s DV360, The Trade Desk, MediaMath and AppNexus. It sorts through as many as 22 million variables such as geography, gender, site placements and third party data to automatically build thousands of highly granular buying strategies in the DSP. With these epiphanies at hand, media agencies and marketers who have in-housed programmatic buying can improve their return on ad spend by targeting the right contexts more accurately and optimise towards their own custom business metrics.

Read More: Iteris Selected by San Francisco Metropolitan Transportation Commission for Connected and Automated Vehicle Initiative

“Scibids in a way, is helping take digital media buying to new levels of effectiveness through the application of machine learning into the media decisioning process. At the moment, we are delivering a step change in media effectiveness to marketers and their agencies. Across categories, our clients are seeing 40 to 70 percent KPI improvement. This includes performance marketers within the travel and ecommerce sectors, brand marketers from sectors such as FMCG and those in between like automotive, insurance and so on,” said Scibids founder Julien Hirth.

Related Posts
1 of 31,762

Scibids’ Singapore presence is its first international office and mirrors its global expansion strategy – over 50 percent of Scibids’ revenue is already from overseas, ranging from Tokyo, Singapore and Sydney in APAC to New York and San Francisco in the United States.

Read More: Gartner Survey Shows 37 Percent of Service Leaders Are Piloting or Using AI Bots and Virtual Customer Assistants

“Asia Pacific is an important market. It is expected to be a major growth region, contributing 35 percent of global ad spend this year. Digital advertising share is also forecasts to constitute 49 percent of total ad spend in the region. The APAC HQ in Singapore will help brands and media buyers in the region get the most of their advertising platforms and solutions, creating an ecosystem that in turn creates growth.” said Mr Vasudev.

“The role Scibids is increasingly playing, is that of an intelligence layer that enables marketers, agencies and their DSP partners to work in harmony. For example, some of our clients who use third party data sources or intelligent attribution models are able to bring the data and learning back into the media optimisation process” added co-founder Mr Lemonnier.

Read More: Tactile Mobility Selected from Among 500 Companies to Participate in Startup Autobahn

  1. KUAFÖR ÖZLEM Özlem Yılmaz says

    Karısını Başka Erkekle Siken Türk porno izle. 6:32.
    Katie Karısını Başka Bir Erkekle Evlenmek
    İstiyor. Benle dizi Türk keyfini çıkarın de korkak
    cuckold göğüsleri odada kalcaktık, sen tutmaya devam et, Öyle bir
    Ooohhhhhhhh çektim ki anlatamam. Içimde fisting göt deli olduğunu b.

  2. Türkiyede adında sıkça söz ettiren SEKS4 Porno full hd
    kalitede 4K porno izleme adresine hoşgeldiniz!
    sex4 porno izle videolarını da hızlı bir şekilde izleyebilir en kaliteli
    sikiş ve seks görüntülerini paylaşıp erotik filmler ile anın tadını çıkarabilirsiniz!
    Sadece Porno izle, Bedava Sikiş Seyret, Mobil Türk Sex, HD.

Leave A Reply

Your email address will not be published.