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AT&T Hello Lab Originals Announces Expanded 2018 Slate

Social-First Programming to Include New Immersive Fan Experiences Designed to Build Deeper Connections with Viewers

AT&T* Hello Lab Originals, a joint venture with Fullscreen, has a new slate of 3 original series debuting in 2018. Geared toward millennial and Gen Z audiences, each series includes multiple points of story engagement, in addition to the scripted series —like social media interaction, companion vlogs, experiential elements and a podcast.

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  • “Starter Pack” which premieres on Facebook Watch on Aug. 20, merges digital creators and traditional talent to tell the story of a graduate of a prestigious art school turning her talent to an unexpected medium.
  • “Guilty Party” returns to YouTube on Oct. 2 for the second installment of the fan-favorite series with an all-new storyline. Last season’s popular weekly vlogs will make a return, joined by a new podcast series “Suspect” where fans can further immerse themselves in the world of true crime.
  • “The Bright Fight” centers around promoting online positivity and social responsibility directing from some of today’s biggest digital creators. Video content premieres on the digital creator’s social channels on Oct. 16.

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“With each of these shows, we’re talking about the realities of the connected generation’s daily life through humor, drama and empowering content,” said Valerie Vargas, senior vice president, Advertising and Creative Services, AT&T. “We hope viewers find a community within each of these shows that speaks to them and encourage each other to spread positivity and make constructive change in their own world.”

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“We begin our development process with the audience and what they need,” said Maude Standish, VP of Programming, Fullscreen. “What are they already getting? What are they asking for? Data truly drives initial programming and all our creative decisions. And it’s important to remember that this kind of entertainment is a magic spell cast by us and completed by the audience. They are critical to the success of all our programs.”

Fullscreen empowers talent and brands to build and monetize highly engaged, social-first audiences through best-in-class strategy, creative services and technology.

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