Babel Street Launches Babel for Business to Provide Enterprise-Grade Brand Management for the Growing Number of Companies Inundated by Cyber Threats

Platform-Based Product Suite Exponentially Increases Efficacy of Situational Awareness by Providing the Most Comprehensive Way to Decipher the World Around Them

Babel Street, the world’s most powerful data discovery and analysis software platform, announced the launch of its Babel for Business offering for enterprises. Babel Street’s popular platform has been used primarily by a large number of government organizations, higher education institutions and professional sports leagues like the NFL because of the platform’s superior ability to help users rapidly decipher gigabytes of publicly available information (PAI) in more than 200 languages to inform a variety of initiatives.

Rapidly increasing demand for the solution by commercial enterprises across multiple verticals motivated the decision to tailor platform-based capabilities for the segment. Babel for Business is a product suite designed specifically for corporations to persistently harness PAI on the indexed and dark web from more than 50 data sources across languages. The cloud-based platform compiles this massive amount of information in real time into one easy to navigate user-interface (UI), allowing corporations to view and filter it on a single pane of glass.

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In the immediate, Babel for Business may be used for many commercially beneficial use cases. Babel Street believes the most popular uses of the platform will help customers in sectors like finance, energy, hospitality, transportation, healthcare, CPG and sports and entertainment to:

• Identify hacking risks
• Analyze trends
• Thwart intellectual property (IP) theft
• Protect executives and employees
• Discover stolen proprietary data

Erin Eizenstat, Director of Intelligence, MSA Security agreed, commenting, “What Babel Street is offering has extremely strong value, as it is much more comprehensive than the sea of point solutions in the market that merely focus on single channels or limited languages. It is the gold standard for search and analytics across organizations that can’t afford to settle for less.”

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“There are mountains of publicly available data and understanding how to effectively collect and analyze that information can not only save lives during times of crisis but can play an important role in protecting businesses’ bottom lines,” said Jeffrey Chapman, CEO of Babel Street. “Babel for Business gives corporations the benefit of persistent situational awareness online that helps proactively prevent problems.”

In addition to ensuring consumers’ physical and cyber safety, companies across verticals are tasked with protecting proprietary information, ensuring safe employee interactions and understanding customer sentiment. Babel for Business empowers the security analysts responsible for these brand protections to increase the scale of their insights and improve efficiency.

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According to the U.S. Census Bureau American Community Survey, 21.6 percent of the American population speak a language other than English at home. Common Sense Advisory determined that 72.1 percent of consumers spend most or all of their time on websites in their own language. As a language-agnostic platform, Babel for Business ensures that corporate security analysts are notified of PAI (social media posts, blog entries, deep web comments and much more) that may be relevant to their companies, no matter what language the information is posted in.

The platform addresses the 3Vs (volume, variety and velocity) obstacle with big data because understanding masses of information from a variety of sources in various languages coming in quickly is too much for human analysts alone. Babel for Business users can use the platform to collect, analyze and alert other stakeholders to the information, as well as manually upload data sets or specific URLs into the system.

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