- Provides Increased Access and Connectivity Between Distributors, Associates, and Customers
Betterware de México S.A.B. de C.V., the leading direct-to-consumer company in Mexico that focuses on the home organization and solutions segment with a two-tier distribution model, announced the launch of its transformational web marketing site. The new platform is expected to accelerate the Company’s strategy to broaden its customer reach to further drive sales as it enables direct access and connectivity to consumers by its 58,600 distributors and 1.2 million associates.
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The platform has several features that provide customers, distributors and associates with an easy user experience and enhanced connectivity: including: (i) Flexible payment options with customers having the ability to purchase with cash, a preferred method in the regions the Company operates, as well as by credit card; (ii) Greater access to consumers by the Company’s distributors and associates. Customers utilizing the web platform are connected directly with a local distributor to complete the purchase and distributors and associates are able to provide interested customers with their direct contact information to facilitate future transactions; and (iii) Increased customer lifetime value as distributors are powered with customer data that can be leveraged to drive repeat orders and additional category purchases. This ultimately gives the distributor and associate full benefits of the sale and future opportunities, while increasing their sales and earnings potential.
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“The launch of our new web marketing site is yet another milestone as we continue to execute upon our four pillars: Market Penetration, Geographic Expansion, Category Expansion, and Business Intelligence and Technology Investments,” said Andres Campos, Chief Executive Officer. “We have been focused on expanding our capabilities to reach more customers through our direct-to-consumer model. This new site achieves our objective allowing us to bridge the gap between customers and distributors, while attracting new consumers to our brand and product offerings by easily connecting them with our distributor network and associates.”
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