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Blockthrough Acquires Pagefair, Creating an Adblock Revenue Recovery Powerhouse

Combined Companies Support Publisher Growth with a Comprehensive Revenue Recovery and Analytics Platform

Blockthrough, the leading Adblock Revenue Recovery platform, announced its acquisition of PageFair, an industry pioneer in publisher adblock solutions. The combination of Blockthrough’s proven revenue recovery tools and PageFair’s powerful analytics solution creates the industry’s most comprehensive and effective adblock recovery platform  a crucial component of the programmatic stack that helps publishers recover revenue lost to adblocking while delivering an acceptable advertising experience to users.

Headquartered in Toronto, and supported by offices in New York City, the combined company will be led by Blockthrough Founder and CEO Marty Kratky-Katz. PageFair Co-Founder and CEO Sean Blanchfield will advise the management team. Terms of the transaction are not being disclosed.

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“Blockthrough prides itself on offering a sustainable, state-of-the-art solution to a long-standing publisher monetization challenge, while PageFair has consistently helped publishers understand where and how much revenue they might be losing,” said Kratky-Katz. “Together, we’ll combine our collective 10 years of dedication to solving for adblock revenue loss, to continue to guide them through the adblock universe toward sustainable revenue solutions.”

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“We are thrilled to join forces with Blockthrough, an innovative company that’s 100% focused on helping publishers solve a long-standing problem in a reliable way, while ensuring that the user experience remains balanced,” said Blanchfield. “The combined platform will be a powerhouse for all things adblock related, including analytics, market data, revenue recovery, and technical know-how.”

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Since its founding in 2015, Blockthrough’s mission has been to provide publishers with the highest-performing, most reliable, and easiest-to-implement adblock revenue recovery platform on the market  a fully transparent dashboard that helps publishers see the results and recover about 70% of revenue lost due to adblockers.

Founded in 2012, PageFair launched the world’s first adblock measurement and adblock revenue recovery product and has served as the go-to source of information and insights on adblocking to the industry at large. The combined companies will continue to publish the PageFair Adblocking Report, as well as a host of other resources on adblock revenue recovery,  to subscribe. The combined company solves the publisher monetization problem that resulted in an estimated $42B lost to adblocking in 2017, worldwide.

Both Blockthrough and PageFair’s customers will be able to access their tools through their existing logins. New publishers interested in understanding their potential revenue loss to adblockers can to implement PageFair’s free Adblock analytics tool. Publishers seeking to recover revenue lost to adblocking can to access Blockthrough’s solution.

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