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Coveo Revolutionizes Product and Knowledge Discovery With Generative Answering For Commerce Enterprises

Coveo, a market-leading platform that enables individualized, connected, and trusted digital experiences at scale with Semantic search, AI recommendations, and GenAI answering,  announced early access to Coveo Relevance Generative Answering  for B2B and B2C commerce enterprises. This expands the program to give manufacturers, distributors, and retailers access to test Coveo’s generative answering solution at enterprise scale on their e-commerce sites. This new capability will revolutionize product and knowledge discovery with access to secure enterprise-ready generative answering for Coveo Commerce customers. General availability is expected later this year.

Coveo Relevance Generative Answering empowers customer experiences with generative AI question-answering capability by leveraging Large Language Models (LLMs) on top of the leading unified indexing functionality of Coveo’s platform. An enterprise-ready solution, Coveo Relevance Generative Answering is scalable, secure, traceable, and provides accurate and relevant answering from multiple sources of content. Coveo Relevance Generative Answering is a natural augmentation of Coveo’s AI models and can be injected to improve each touchpoint across the customer journey from early in the sales cycle to post-sales customer service.

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“We believe that augmenting current commerce experiences with GenAI has the potential to change the way customers shop and buy. In traditional in-store interactions, customers naturally ask product-related questions. Replicating this ease of inquiry in an online environment has been a challenge, until now,” said Laurent Simoneau, President and CTO of Coveo. “We’re confident that our generative answering capability will provide businesses with a way to differentiate their digital storefront experience by putting their domain expertise and knowledge at the forefront. It will enable brands to share product information with customers in a more conversational way. This is a particularly important component of the go-to-market strategy for many of our B2B customers.”

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“We’re thrilled to open up our Relevance Generative Answering early access program to B2B and B2C commerce brands and use cases,” said Simon Langevin, VP Product, Coveo. “Our offering allows companies to incorporate generative answering into their customer-facing experiences in a way that is grounded and secure. Our customers who have rich content sources, including ‘how to’ articles and technical specifications, will readily embrace this as they recognize that educating the buyer on the products they sell is a critical aspect of the purchase journey.”

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Coveo announced the addition of enterprise-ready generative answering to the Coveo Platform™ in March 2023. In June, Coveo launched its Relevance Generative Answering Design Partner Program, working with 45 customers, including Informatica, Synopsys, VMware, Xero, and Zoom. In September 2023, Coveo announced that its Relevance Generative Answering offering went live across Coveo’s own customer self-serve experiences. Xero, the global small business platform, also announced that in partnership with Coveo, it has implemented generative answering within Xero Central to help deliver accurate support answers faster for its millions of customers and users.

[To share your insights with us, please write to sghosh@martechseries.com]

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