Cyxtera Launches Updated Reseller Partner Program

Refreshed Program Offers Reseller Partners More Incentives, More Flexibility, and More Options

Cyxtera, a global leader in data center colocation and interconnection services, announced the launch of its revised Reseller Partner Program offering partners industry-leading incentives and flexibility with scalable access to multiple levels of benefits and support. The updated program with enhanced value for partners underscores Cyxtera’s commitment to leveraging its channel program as a core pillar of its go-to-market strategy.

The Cyxtera Reseller Partner Program offers partners the opportunity to earn competitive reseller pricing that leads to higher margins and annual rebates based on partner tier level, as well as generate a profitable new revenue stream by integrating Cyxtera colocation, Enterprise Bare Metal and interconnection solutions into their core offerings. The program also enables partners to help their customers shorten their time to market, reduce their operating expenses, and connect to Cyxtera’s expansive ecosystem of networks and cloud on-ramp providers.

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“The structure of our updated Reseller Partner Program was designed at every level to provide our partners every resource they need to succeed, as well as a robust set of benefits that can help drive strong results for their businesses and Cyxtera,” said David Keasey, Executive Vice President of Sales for Cyxtera. “As we look at the future of our business, Cyxtera’s Channel Partner Program is an essential part of our continued global growth.”

The Cyxtera Reseller Program is structured around three different tiers – Platinum, Gold, Silver – with unique requirements and benefits. Partners are rewarded based on the level of investment made to drive opportunities for Cyxtera and delivering mutual revenue growth. To accelerate success, all Reseller Partners have access to deal registration, training, and marketing resources through the Cyxtera Partner Portal.

“The added investment Cyxtera is making into its channel programs is a testament to its commitment to its partners’ success,” said David Carlson, Vice President Managed Services & Product Management, Sirius Computer Solutions, Inc. “In today’s competitive landscape, companies need IT solutions that help them accelerate their time to market and stay competitive. By leveraging Cyxtera’s CXD platform to power Sirius’ Managed Hyperconverged Infrastructure solution, we are able to help our clients cut costs, achieve greater efficiencies, and securely realize their cloud initiatives.”

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The Cyxtera Reseller Partner Program, which is focused on Value-Added Resellers (VAR’s) Managed Service Providers (MSPs), Network Service Providers (NSPs), and System Integrators (SIs), is an integral part of the Cyxtera Partner Network, which offers multiple routes to market for partners. The Partner Network also includes the Alliance Partner Program, the Master Agent Referral Partner Program, the Broker Referral Partner Program, and the recently announced new Influencer Referral Partner Program.

“With the launch of our new Reseller Partner Program, Cyxtera is doubling down on our strategic focus to engage and collaborate with the wide range of partners that are part of our global ecosystem,” said Nicholas Voth, Cyxtera’s Vice President of Global Channel Strategy and Sales. “Working closely with our partners to deliver the tools necessary for success will drive increased opportunities and growth for Cyxtera and our program participants.”

“Cyxtera’s revised Reseller Partner Program offers even more incentives and flexibility than before,” said Jeff Brown, President/GM of Promark, a premier, U.S.-focused value added distributor (VAD) and wholly-owned subsidiary of Ingram Micro Inc.. “The industry-leading program, along with Cyxtera’s innovative on demand solutions is key combination that will enable us to take our joint partnership to the next level.”

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