$4.6 Million Series a Round Helps Monetize Instagram, TikTok, Youtube Talent and More
Online creators everywhere, from Instagram to Tik Tok, now have the ultimate toolbox to scale their business and land bigger and better brand deals. FamePick, the platform for savvy, business-minded creators, launches publicly after a three-month beta and a $4.6 million Series A funding round.
The funding round was led by InterVest and high-profile individuals including Guitar Hero co-founder Kai Huang, Sendbird co-founder John Kim, Kakao co-founder Jaebum Lee, and former CSO of SK Planet Inc. Woo Park. Venture firms Mirae Asset Venture, Aju IB Investment, and DVP also participated in the round.
Sliding Out of the DMs
One of the biggest challenges creators face is “pitching” themselves to unreachable brands. FamePick’s unique offering is a custom, automated media kit that includes audience reach and detailed demographics, rates, top-performing content, and recent brand deals. The best part? It’s updated in real-time and every creator on the platform receives a custom URL to place in bios, email signatures and send directly to brands.
Another problem creators face is a feeling of isolation and uncertainty on how to run a successful business, which is why FamePick also focuses on connecting this community. The platform will act as a resource center offering advice on deal negotiations, profit margins, protecting image rights and more. FamePick features a blog series on the real-life struggles creators face daily and the company hosts in-person events in key markets to bring experienced influencers together with novices as part of a mentorship program.
“Currently, the marketplace is filled with brand-to-influencer products that focus on the needs of the brands. These brands are armed with all the data, but creators aren’t given the same access,” said Henry Oh, CEO and Co-founder of FamePick. “We’re focused on the business needs of creators. At a time when Instagram is removing ‘Likes’ and the ‘Following’ tab, it’s more important than ever creators are given a level playing field.”
For the past three months, FamePick has been beta testing with 2,000 micro and macro-influencers who have helped build the platform specifically from the creators’ perspective. Using FamePick’s custom media kit links, the beta group secured better brand partnership deals and had an easier time managing their workload. The average creator received 100 unique clicks from brands in just two weeks, with some receiving upwards of 400.
“As Tik Tok influencers, we’re new to the world of brand deals and it’s easy to lose control quickly,” said Scott of drag queen duo Minnie and Tink, and one of FamePick’s beta-testers. “It’s important to remain authentic and source partnerships with like-minded brands. FamePick will save us hours of wasted time managing our inbound requests and vetting brands. We’ve taken our customized link, sent it directly to brands WE want to work with and placed it in our Instagram bio. It’s so easy.”
FamePick Does All That, Too
As creators receive an influx of new brand offers, FamePick also serves as a one-stop-shop to organize and manage their workload and opportunities. With every offer, creators have the ability to accept or reject directly on the platform, eliminating the risk of an offer getting lost in email or DMs.
FamePick features also include:
Filtering, assessing and managing interactions
Project management milestones
Invoicing and payments