Gaming Giant Ubisoft Powers Sophisticated Blend of Ecommerce Preordering, Physical Product and Digital Asset Retail Shop With Tecsys Software
Tecsys Inc., an industry-leading supply chain management software company, announced that Ubisoft, a leading creator, publisher and distributor of interactive entertainment and services, has selected Tecsys to power its sophisticated physical and digital asset order management processes to deliver a unified shopping experience to players.
Ubisoft boasts a rich portfolio of world-renowned brands, including Assassin’s Creed®, Far Cry®, For Honor®, Just Dance®, Watch Dogs® and Tom Clancy’s video game series, including Tom Clancy’s Ghost Recon®, Tom Clancy’s Rainbow Six® and Tom Clancy’s The Division®.
Tecsys’ distributed order management system has been deployed to manage Ubisoft’s omnichannel retail transactions, which are largely defined by pre-orders and sharp demand spikes triggered by new game releases. Ubisoft’s global customer base, paired with its cyclical transaction volatility, requires system functionality that accommodates peak order ingestion reaching upwards of 3000 orders per minute.
“Our players expect nothing less than a completely smooth and easy buyer journey,” explains Yassine M’Barki, worldwide IT director at Ubisoft. “It is paramount to ensure retail transactions are processed accurately and quickly, not to mention invisibly to the buyer, so that their user experience is both positive and authentic to the Ubisoft brand.”
Tecsys’ software platform enables Ubisoft to provide seamless multiplatform customer shopping experiences at scale with instantaneous order processing and fulfillment across channels. These transactions are reconciled against a digital distributed order management system through which Ubisoft can detail new release protocols and deferred fulfillment dates.
“Ubisoft is a superb example of the borderless enterprise. Its user base extends across continents, speaks different languages, and uses different currency. Demand can climb dramatically both in volume and geography, and there is no appetite for performance lag,” says Steven Berkovitz, chief platform officer at Tecsys. “With digital assets and theoretically infinite inventory levels, the Tecsys retail platform scalability is put to the test at Ubisoft, and the result is a proven solution at any scale.”