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Here’s What’s New In Amazon Bedrock


Customers now have the quickest, safest, and most convenient way to build cutting-edge generative AI apps and experiences, thanks to new Amazon Bedrock technologies introduced by Amazon Web Services (AWS).

New and improved Amazon Titan Image Generator with invisible watermarking and Amazon Titan Text Embeddings, available only on Amazon Bedrock, are now available to the public, according to AWS.

Why Does This News Matter?

A growing number of Amazon Bedrock customers are leveraging their data by tailoring publically available models to their unique domain use cases. That’s because when users mix their data with the intelligence from the various foundation models (FMs) and large language models (LLMs) accessible in Bedrock, it creates a compounding intelligence impact. Envision it as the “two heads (or more) are better than one” of generative AI. The resultant apps are more versatile and can handle more use cases because of the extra intelligence. Then, what exactly have buyers been requesting? They need a safe and simple method to incorporate their models into Bedrock.

Commercial buildings can have their carbon footprints reduced by using a new virtual AI assistant that is built on Amazon Bedrock. Organizations now have unparalleled choice when designing generative AI applications with Amazon Bedrock Custom Model Import. Customers may import and access their own custom models in Bedrock using a fully managed Application Programming Interface (API). Amazon Bedrock makes it easy for companies to begin by importing models created in Amazon SageMaker or by other third-party tools or cloud providers. Their bespoke model will be accessible in the same way as any other model on Amazon Bedrock once an automatic validation procedure is finished.

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  • New Custom Model Import capability helps organizations bring their own models to Amazon Bedrock
  • Model Evaluation helps customers assess, compare, and select the best model to build and deploy generative AI applications
  • The Amazon Titan family of AI models just grew by two
  • With Guardrails for Amazon Bedrock, customers can easily implement safeguards to remove personal and sensitive information, profanity, specific words, as well as block harmful content

Read: 10 AI News that Broke the Internet Last Week: Top Headlines


Based on its extensive library of first- and third-party large language models (LLMs) and other foundation models (FMs) from top AI companies like Amazon, Anthropic, Cohere, Meta, Mistral AI, Stability AI, and AI21 Labs, as well as its top-notch ease-of-use capabilities, Amazon Bedrock has already been chosen by tens of thousands of customers as the basis for their generative AI strategy. Customers can rest easy knowing that Amazon Bedrock takes care of all the provisioning, deployment, scalability, and optimization of their compute instances as part of its completely managed solution.

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