Hot Startups: Latest News And Updates On Daily Roundup
AI Daily Roundup starts today! We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in Artificial Intelligence, Machine Learning, Robotic Process Automation, Fintech, and human-system interactions. We will cover the role of AI Daily Roundup and its application in various industries and daily lives.
AdPushup Launches Header Bidding Analytics and the Hyper Optimizer to Refine Header Bidding Auctions
AdPushup, a leading ad revenue optimization platform for publishers, has announced the launch of two key enhancements as a part of its Header Bidding Portfolio—Header Bidding Analytics and the Hyper Optimizer. While the analytics platform aims to offer detailed real-time auction data for better decision-making, the Hyper Optimizer is a tool to help publishers improve bidder relevance and bid quality. Traditionally, header bidding auctions have been affected by inefficiencies of slowness, excess browser resource-heaviness, and low page-load speeds. The eventual outcome being negative impacts on the publisher’s revenue and experience. AdPushup’s latest features will transform auctions, and help publishers enjoy key benefits.
Leading video ad platform Unruly announced the launch of its new data-driven digital creative studio. The bespoke studio, named Tr.ly (pronounced Truly), will give advertisers access to a full range of video creative solutions across all screens. Services range from the creation of a brand’s digital assets from scratch to the optimization of existing assets to help drive better campaign performance.
Digital Turbine Acquires AdColony for $400 Million to Accelerate Growth with Strong Programmatic and Brand Exchange Business
Otello Corp, Inc, owner of AdColony, the in-app marketplace for brands, announced the signing of a definitive agreement to sell the global leader in mobile game advertising and monetization, to Austin-based Digital Turbine, a global on-device mobile platform company, for a total estimated consideration of $400 million. AdColony has had a very successful turnaround over the last three years, which was crowned with 15% year-over-year growth in 2020 versus 2019 with very solid EBITDA margins, said Otello and AdColony CEO, Lars Boilesen.
SummitMedia Revolutionizes Sales and Content Strategy with Enterprise-Wide Futuri Technology Partnership
Futuri, the leading provider of AI-driven sales intelligence and audience engagement technology for broadcasters, and SummitMedia, an integrated broadcasting, digital media, direct marketing and events company, announced an enterprise-wide partnership that will bring Futuri’s growth solutions, including TopLine, TopicPulse, Futuri Streaming, and Futuri Mobile, to its stations. Recognizing the need to harness technology to compete in this rapidly changing landscape, SummitMedia vetted multiple companies to find a best-in-class partner. Having seen success using Futuri’s all-in-one podcasting, logger, and audio management system, POST, across its stations, SummitMedia decided to expand the partnership.
Keysight Technologies, Inc., a leading technology company that helps enterprises, service providers and governments accelerate innovation to connect and secure the world, announced that in January 2021 the company was first to gain approval by the Global Certification Forum (GCF) for voice over 5G new radio (VoNR) conformance test cases. To improve their customers’ voice calling experience, mobile operators deliver VoNR services by leveraging 5G core (5GC) and internet protocol (IP) media services architectures. Vendors rely on 5G IP media services (IMS) conformance test cases to validate that their 5G devices comply to 3GPP specifications, ensuring accurate delivery of multimedia services such as voice over IP (VoIP), video conferencing and video on demand (VoD). Keysight was first to submit protocol test cases for verifying 5G NR devices supporting IMS to 3GPP using the protocol conformance toolset.