Introducing Scripta Insights, the Healthcare Tech Company Disrupting the $300 Billion Pharmacy Benefits Industry

The state of the prescription drug market in America has reached a crisis point. 28% of Americans are on high deductible health plans. 26% of Americans report not taking the drugs they need because they can’t afford to buy them. Self-insured companies struggle to offer the level of benefits their employees need at a price they can afford. Health plans have to keep raising prices in order to keep up with the costs of prescription drug coverage.

At the root of this problem is a complex and layered prescription drug marketplace which is shockingly confusing and hard to navigate. The true prices of the important drugs people take daily are nearly always unclear to every party involved. The market is classically asymmetrical with the suppliers dictating the market dynamics and the buyers (companies, healthplans, and patients) all at the mercy of a market that changes every day, and requires deep expertise to understand.

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Meet Scripta Insights, a healthcare IT solution that’s bringing transparency to the prescription drug market and finding 46% savings opportunities for payers.

Scripta was originally developed by a doctor, Paul Bradley, who was frustrated by the high cost of prescription drugs and the impact this had on his patients.

As a physician, he rarely had insight into how much a certain medication would cost his patients. Making matters worse, his patients didn’t discover the price of the medication until they filled it at the pharmacy, leading to many patients making difficult budgetary decisions that may be detrimental to their health. Finally, payers, who are partially or entirely funding the member’s prescription drug, don’t know their share of the cost until 45 days after the purchase is made when their PBM bill arrives.

Working with his wife, a CPA, Dr. Bradley recruited other physicians in every specialty, and began to devise strategies for their patients to save money on prescription drugs, and to code these strategies into a database. Led by Mrs. Mindy Bradley, this effort eventually grew into Script.AI, a powerful software that uses advanced analytics & AI to solve the “big data” challenge that is pharmacy benefits.

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“Technology has proven time and again to be the great leveler of the playing field.  By using technology to bring unprecedented transparency to the pharmacy benefit market, on average, Scripta is able to identify a 46% savings opportunity for payers,” said Eric Levin, CEO, Scripta Insights. “In the first half of 2019 alone, there were more than 4,400 price increases on prescription drugs, compared to just 46 price decreases. The market is complex and requires intense knowledge of medicine and pharmacy. Our advanced technology tools are capable of staying on top of this rapidly evolving market, allowing payers to take control of their pharmacy benefit spend, every member, every transaction, every day.”

Scripta’s software enables three key advances in pharmacy benefit cost containment:

1. PBM Optimization: Scripta’s software breaks down pharmacy spend into 27 actionable categories to enable payers to have educated discussions and enhanced negotiations with their PBM partner to find every opportunity to control costs.
2. Data Driven Plan Design: Once a company better understands its population and its drug utilization, a payer can make changes to their plan design to best align incentives and reduce costs.  Rather than just benchmarking to similar companies, payers get completely customized plan design based on data insights.
3. Member Savings Benefits: Scripta provides customized reporting with intelligent recommendations and savings strategies to members so that they can have informed discussions with their doctor about their treatment options and the cost impact of different choices.

Scripta maintains a Pharmacy & Theraputics (P&T) Committee of more than 25 doctors and pharmacists who review and advise on medications and potential substitutions. They inform and constantly update their proprietary Medicine Mapping & Pricing Database—enabling Scripta’s customers to have the transparency and expertise needed to become better, smarter buyers of pharmacy benefits and prescription drugs.

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