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JCDecaux: François-Xavier Pierrel Appointed Chief Data Officer of JCDecaux

François-Xavier Pierrel appointed Chief Data Officer of JCDecaux

JCDecaux SA, the number one outdoor advertising company worldwide, announces that François-Xavier Pierrel has joined the Group as Chief Data Officer (CDO) on 5 November 2018. He will supervise the Data Division with the assistance of the Data Scientists, Data Analysts and Data Engineers teams. These will also soon be strengthened with new members following recruitment that is currently in progress.

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François-Xavier Pierrel is 43 years old and holds a Masters II degree in Brand Strategy and an Executive MBA in Management and Communication from CELSA, as well as a Masters in International Procurement and a technical degree in Marketing.

He began his career in the telecoms industry in 2000, working in the sales departments at 3com, Panasonic and Chicony. For nearly ten years, his various roles allowed him to contribute to each of these companies’ digital transition.

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François-Xavier Pierrel joined Microsoft in 2011 as Head of Adtech solutions for France and Benelux. In 2013, he joined Facebook as Head of Marketing Science for Southern Europe, before taking over as Global Director Data, CRM & Social for Renault in 2017.

The Data Division was created in May 2018 and reports to the JCDecaux Executive Board. It operates at an international level to transform outdoor advertising and the company by drawing on data collection, analysis, modelling and use. By placing data at the heart of its processes, the Group aims to develop more innovative and contextualised solutions for all JCDecaux’s partners: advertisers, agencies, cities, airports, transport operators, etc.

As an expert in using data to transform businesses, François-Xavier Pierrel – supported by his team – is responsible for:

  • strengthening the Group’s global data strategy to deliver growth, taking into account each country’s specific features;
  • rolling out this strategy while observing security and personal data protection rules (such as the EU GDPR), working with both IT and legal teams as well as all departments concerned;
  • instilling a data-centric corporate culture.

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