Other Competitors Focused on Instagram and Facebook According to a New Report by Brandtotal
BrandTotal, the competitive intelligence platform for marketers, released data about how the top brands in the cosmetics industry are spending across social media platforms to promote their latest products to target audiences.
BrandTotal’s latest report, “Social Marketing Snapshot: How Cosmetic Brands Use Paid Social,” shows how each brand is leveraging social media marketing, analyzing all paid and organic social campaigns from Kylie Cosmetics, Huda Beauty, Sephora, Maybelline New York, Urban Decay, Glossier, L’Oreal Paris and Estee Lauder over a 60 day period, from 6/10/19 – 8/8/19.
Read More: Salesforce Completes Acquisition of Tableau
Brands focused targeting on Facebook & Instagram, YouTube a close third
The top cosmetic brands focused their ad strategies on the following social media channels, according to BrandTotal’s analysis (full data available in the report):
| YouTube | ||||||
| Maybelline New York | 36% | 3% | 60% | 1% | ||
| SEPHORA | 36% | 19% | 43% | 2% | ||
| Glossier | 61% | 22% | 16% | 1% | ||
| Estee Lauder | 31% | 22% | 46% | 1% | ||
| Urban Decay | 22% | 10% | 67% | 1% | ||
| Huda Beauty* | 11% | 10% | 78% | 1% | ||
| Kylie Cosmetics* | 11% | 1% | 82% | 6% | ||
| L’Oreal | 1% | 93% | 5% | 1% |
[60 day analysis, 6.10.19 – 8.8.19, Source: BrandTotal]
Key Takeaways
Per BrandTotal data, Instagram was the clear leader in social media platform of choice for paid social campaigns among five cosmetic brands (Maybelline New York, SEPHORA, Glossier, Estee Lauder and Urban Decay), followed by Facebook, YouTube and Twitter.
- Instagram – Urban Decay and Maybelline New York allocated the highest percentages of their digital media mix to Instagram compared to their peers with Urban Decay at 67% and Maybelline at 60% during the analysis period.
- Facebook – The second most popular platform among cosmetic brands was used heavily by Glossier, with 61% of its media mix going to the social platform.
- YouTube – L’Oreal has allocated the highest percentage of its digital media mix to YouTube compared to its peers, pushing 93% of their campaigns on the platform.
- Twitter – Twitter is the least utilized paid social platform across all major cosmetic brands.
“Instagram reigns supreme for paid campaigns among these four digital channels for top cosmetic brands,” said Alon Leibovich, co-founder & CEO, BrandTotal. “Given the younger demographics associated with these brands and the nature of Instagram as an inherently visual medium, it’s a no-brainer that makeup brands make Instagram their platform of choice when it comes to their social marketing strategies.”
Read More: From Billboards to Big Data: The Future of Advertising Amid the Rise of Emerging Tech
Kylie isn’t Buying
During this analysis, Kylie Cosmetics and Huda Beauty, two cosmetic brands lead by prominent influencers with massive following, spent the least on social media advertising when compared to the rest of the industry, however they are leading the space in likes, comments, and shares, dominating the share of voice across the category.
Kylie Jenner’s success in the cosmetics space has generated a reported $900M in net worth for the 21 year old TV star.
“We’ve seen a similar ad strategy before with Tesla and the theory still holds true strong brand names and associations with individuals who have a legacy of high organic reach, such as Kylie Jenner and Huda Kattan in this case, have the luxury of reaching an already built in user base without needing to spend. They know who their audiences are and how to convert engagement with them into sales,” said Leibovitch.
Read More: 7 Ways to Convert Your Visitors into Customers Using an Intelligent Chatbot
Over-the-counter diabetes drugs online Discounted Glyburide without
prescription
Looking for an online pharmacy that sells diabetes medication without a prescription and with fast delivery.
Buy cheap diabetes meds online, no prescription, no problem
Having read this I thought it was very informative. I appreciate you taking the time and effort to put this short article together. I once again find myself spending a significant amount of time both reading and leaving comments. But so what, it was still worth it!
Good info. Lucky me I recently found your blog by accident (stumbleupon).
I have book marked it for later!
What’s up to every one, it’s actually a pleasant for me to pay a visit this site, it contains precious Information.
Hi, just wanted to mention, I enjoyed this
post. It was inspiring. Keep on posting!
This is a great tip especially to those new to the
blogosphere. Simple but very accurate info… Thanks for sharing this one.
A must read post!
We stumbled over here from a different page and thought I may as
well check things out. I like what I see
so now i am following you. Look forward to
going over your web page repeatedly.
I love your blog.. very nice colors & theme. Did you make this
website yourself or did you hire someone to do it for you?
Plz answer back as I’m looking to construct my own blog and would
like to know where u got this from. thanks
Have you ever considered about including a little bit more than just your articles?
I mean, what you say is important and everything. But just imagine if you added some great graphics or
videos to give your posts more, “pop”! Your content is
excellent but with pics and videos, this blog could undeniably be one
of the very best in its niche. Fantastic blog!
No matter if some one searches for his vital thing, therefore he/she desires to be available that in detail,
so that thing is maintained over here.
Scrap Copper separation methods Copper alloy salvage Scrap metal repurposing center
Copper cable reuse and recycling, Metal waste revitalization, Copper scrap collection services
Fantastic goods from you, man. I have understand your stuff previous to
and you’re just extremely great. I really like what you’ve acquired here,
certainly like what you’re stating and the way in which you say it.
You make it entertaining and you still take care of to keep it wise.
I can’t wait to read far more from you. This is really a terrific site.
free live mature s** cams that loves to be please and play!
Infórmate sobre los precios de medicamentos Aristo Mechelen farmaci autentico disponibile a Roma
médicaments en ligne : Ce que les consommateurs
doivent savoir Medcor Ans prix du médicaments en France
Achat facile de médicaments en ligne en Suisse Viofar Abrego
médicaments Maroc prix
comprar medicamentos a precios asequibles Yoshindo Sant’Agnello
Comprar tabletas en el Reino Unido
Online-Kaufberatung für Medikamente in der Schweiz arrow Assen comprar
medicamentos en Bélgica en línea
Pedido de comprimidos genéricos Germed Cartagena Trouvez facilement médicaments en ligne
médicaments expédiée rapidement et discrètement Labesfal Tierralta
Pharmacie en ligne pour acheter de la médicaments en Belgique
Thanks for finally writing about > Kylie Cosmetics Takes on Competing Brands Using Zero Social AD Spend < Loved it!
vente libre de médicaments en Suisse Genfar Chimbote Erfahrungen mit
Medikamente kaufen in Deutschland
médicaments en ligne : Ce que vous devez savoir avant d’acheter Northia Klosterneuburg koop medicijnen online in Brussel
medicijnen voor vruchtbaarheid sanias Dreux miglior sito per acquistare farmaci
senza ricetta
костоправ от бога алматы, костоправ
алматы круглосуточно компания курсор, белый ветер 7-1/587 бұйрық, 587 бұйрық ветеринария мастер и маргарита анализ кратко,
мастер и маргарита краткое содержание
кеңес әлімжан жанарыңай скачать,
жанымды көрдім скачать батыс қазақстан
жануарлары, батыс қазақстан шаруашылығы
қош келдің 22 жас, армысын аз наурыз сценарий балабақшада система хранения для гардеробной, системы хранения алматы
dm сервера cs 1.6 казахстан, сервера кс
1.6 казахстан пустые ұлт мақтанышы тәрбие сағаты әлемнің жарығы әні текст, ана туралы жыр текст
перевод үй жұмысы орыс тілі 3
сынып, орыс тілі 3 сынып жаттығулар жауабы
молитва на крестинах девочки если
снится кровь из рта молитва верую в
единого господа иисуса христа
знаки зодиака от а до я
женщина лев к чему снится что я получила квартиру
заговор чтобы куры неслись каждый день читать в домашних видеть во сне огромную лягушку лунный календарь окраски волос апрель
2024
сонник целуюсь с мужем подруги приснилось ищу грибы
отан үшін отқа түс күймейсің, отан үшін отқа түс күймейсің суға түс батпайсың потомки абылай хана, потомок чингисхана
защищавшего национальные интересы казахского народа а елгезек болмаған балалық
шақ, болмаған балалық шақ оқу коллективизация
в казахстане причина, коллективизация в казахстане годы
That’s why it’s all the more important to us that you are well informed! But Cam2Cam is not everything and you should also take a closer look at the other free live mature s** cams. For example, you can record the camsex shows with the sexcam recorder and even control a dildo live in the chat with the cam girl!
дом из бруса строительные работы работа на дому оператором
колл центра отзывы о работе простой заработок без вложений в интернете
для новичков с выводом денег стоимость работы утепление
полов в доме
подработка спб английский как онлайн заработать 10 000 кем работать удаленно
без опыта расчетчик среднего заработка онлайн
калькулятор
играть в онлайн игру и заработать деньги вечерняя подработка массажистом
ищу подработка уборщица екатеринбург помогите выбрать профессию онлайн
приснилось море с большими
волнами к чему снится девушке свадьба бывшего к чему
снится месить тесто с покойником
ты можешь удалить меня отовсюду все равно
по ночам сниться буду мужчина козерог
собака женщина козерог коза
отты жер дегеніміз не, отты жерді
мекендеген халықтар қай
елден келгендер инфекциялық аурулар
кезіндегі оқшаулау, аса қауіпті
инфекциялық аурулар модные иностранные слова,
международные слова бет сүйек анатомиясы, өре сүйек
айел значение, қатын перевод на русский шунтирование барабанной перепонки у детей отзывы,
шунтирование уха форум көненің көзі сөйлем құрау, көненің көзі асылдың сынығы
bibarys sherkesh файна файнана, скачать песню файна
фаина ремикс