LexisNexis Risk Solutions Teams with Kia America to Unlock the Power of ADAS for Kia Customers Shopping for Insurance

By AIT News Desk On Sep 14, 2021

Kia America has entered into an agreement to supply vehicle build data to LexisNexis Risk Solutions, a leading data, analytics and technology provider, to help Kia owners across the U.S. potentially benefit from their cars’ advanced driver assistance systems (ADAS) when they shop for auto insurance. LexisNexis Vehicle Build provides data regarding ADAS features in Kia vehicles in order to help U.S. auto insurers utilize ADAS data in insurance rating and underwriting, ultimately to help potentially reduce the total cost of vehicle ownership for consumers.

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ADAS-equipped vehicles continue to rise in popularity and have been linked to reduced accidents and driver riskⁱ. LexisNexis Vehicle Build normalizes and standardizes vehicle build data at the vehicle identification number (VIN) level, enabling U.S. insurance carriers to more easily access and integrate specific details about ADAS features of a Kia vehicle model at the point of quote. When Kia customers shop for auto insurance, the insurance provider can factor for the ADAS features on their car and potentially offer a lower premium, rewarding owners for their investment in driver assistance technology and helping reduce the total cost of vehicle ownership.

“Working with a creative, forward-thinking brand like Kia America, determined to solve its customers’ challenges, enables LexisNexis Risk Solutions to continue to connect automakers and insurers, which could potentially benefit consumers who have chosen and invested in advanced driver assistance features,” said Adam Hudson, vice president and general manager, U.S. Connected Car, at LexisNexis Risk Solutions. “With newfound underwriting data available through LexisNexis Vehicle Build, guesswork involving a vehicle’s ADAS features is now a thing of the past, and we look forward to continuing to bridge the automotive and insurance markets so consumers can shop for auto insurance in a new and empowering way.”