M Science, the pioneer in data-driven research and analytics, has launched an interactive dashboard to track consumer shopping trends impacted by the COVID-19 pandemic in the United States. Building on the firm’s legacy of curating actionable insights from alternative datasets, the dashboard will provide a view into how and where Americans are spending, what they are spending on, and what new spending behaviors might mean for the national economy and critical sectors.
“Businesses, corporations and investors are suddenly faced with navigating the unprecedented shock to consumer spending caused by the COVID-19 pandemic.”
The M Science Impact Dashboard will include an overlay of macroeconomic and microeconomic factors, as well as shopping trends by spending level and income. Data will be available for examination on both the subsector and company-specific level. The Impact Dashboard will incorporate data from over 700 public and private companies, across 51 sub-verticals, on a near real-time basis.
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“We are proud to launch the Impact Dashboard to provide the near real-time intelligence that is crucial for our clients to navigate the current economic environment,” said Michael V. Marrale, CEO of M Science. “Importantly, the data solution will give investors and companies visibility into affected areas and industries as they come back online and as consumer demand continues to dynamically evolve.”
“Businesses, corporations and investors are suddenly faced with navigating the unprecedented shock to consumer spending caused by the COVID-19 pandemic,” noted John Tomlinson, head of consumer research for M Science. “In response, we have developed a timely US consumer spending dashboard that benchmarks industry, company and regional performance as consumer buying patterns rapidly change.”
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The Impact Dashboard is fully customizable for users to research the specific data points that matter most to their business or investment decisions. Data will be aggregated on a daily basis and clients will be able to target specific subsectors across industries and create subsector indices that track daily impact across a basket of major companies.
“Given the significant challenges the coronavirus would have on our country, we knew we had to quickly shift resources and expertise to help our clients and businesses better understand the most timely events that will affect their industry,” said Elizabeth Coleman, head of product for M Science. “Businesses are navigating the most challenging circumstances they have ever faced, and our role is to provide critical, actionable guidance to help inform their path forward.”
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