Vital4, the leading Atlanta-based Fintech and Regtech company behind a first-of-its-kind screening technology using Artificial Intelligence, announced that Mikhail Avady has joined the company, as Executive Vice President of Marketing and member of the executive team, reporting to CRO Amy Barbieri.
Avady brings high level expertise in digital marketing, e-commerce, and brand strategy. He joins Vital4 with more than 7 years of experience of building fast growing marketing departments and is a published expert on technology cited in all major publications including CNN, BBC, NPR, Forbes and Fortune.
“Mikhail is a strategic hire for Vital4 as we are positioning ourselves for rapid growth and market expansion,” said Amy Barbieri, Co-Founder and Chief Revenue Officer at Vital4. “With Mikhail’s business knowledge, proven ability to disrupt markets and his creative approach to marketing, we feel confident he will be instrumental in driving hyper-growth for Vital4.”
Before joining Vital4, Avady was founder and CEO of Scientific Leads, a digital marketing and e-commerce agency. In addition to his agency experience, Avady brings a strong background in analytics within the Fintech industry having held a senior consultant position at First Data.
Avady received his undergraduate degree in business from University of Massachusetts Amherst and his MBA from Emory University. “Vital4 has built a technology platform that is delivering extreme innovation and massive value across some of our most important market segments that has been neglected by by the large incumbents,” said Avady. “I am extremely honored to join the team and am excited to bring new tools for the multi-billion-dollar markets in need of a modern approach to regulatory compliance.”
With the addition of Avady, Vital4 announces expansion to offices in the well-known Atlanta Tech Village, a community of innovation powered by the 4th largest tech hub in the U.S. and deep connections to Atlanta’s business and investment community.