Mogo Extends Innovative Marketing Agreement With Postmedia to 2023

By AIT News Desk On Feb 7, 2020

Agreement Allows Mogo to Further Establish Itself as the Go-To Financial App for Millennials to Improve Their Financial Health

Mogo Inc., one of Canada’s leading financial technology companies, announced that it has extended the term of its marketing collaboration agreement with Postmedia Network Inc. (“Postmedia”), which will provide over $15,000,000 of annual media value for the next 3 years. The agreement is now extended until January 2023.

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Postmedia is a Canadian news media company representing more than 140 brands, including the National Post, Toronto Sun and Vancouver Sun, across multiple print, online, and mobile platforms. Postmedia reaches 19.6 million Canadians each month across its platforms, including 13.8 million adults through mobile properties.

“Our innovative marketing agreement with Postmedia has been instrumental in building our brand and member base in a highly efficient way,” said Greg Feller, President & CFO of Mogo. “We are pleased to deepen and extend this relationship and look forward to leveraging this unique asset to drive awareness of new product launches and reinforce Mogo’s unique value proposition focused on helping Canadians improve their financial health and lead a more sustainable lifestyle.”