Natural Interface Solutions Leader Wacom Chooses Impartner to Manage Partner Networks; Microsoft Dynamics 365 Integration Key to Decision

When Wacom, a leading creative digital pen manufacturer, set out to take its global partner experience to the next level, choosing a Partner Relationship Management (PRM) solution that could easily integrate with their Microsoft Dynamics 365 solution was key. In a new video case study released today, Wacom outlines their journey to reinvent their partner experience and their decision to choose Impartner, the industry’s fastest-selling, most award winning pure-play PRM worldwide.

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Wacom Vice President of Marketing Operations Steve Greene said, “Our customer support and sales teams worldwide run on Dynamics, so in making a PRM decision, it was essential for us to find a solution that could seamlessly integrate with Dynamics, specifically Microsoft Dynamics 365. We needed to make sure that when a reseller registers their deal in the portal, it accurately makes its way to the right teams and into our CRM – and the Impartner platform does that.”

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Just as important, not only has the Microsoft Dynamics 365 implementation with Impartner met Wacom’s integration expectations, the portal itself has been incredibly well received by Wacom’s partners. “We surveyed our partners and we asked them a range of questions, like ‘What do you think about Wacom in general?’ and ‘How easy are we to do business with?’ and to rank us on certain criteria,” said Chris Bradly, national account manager for Wacom. “We were very pleased to see that 98.5 percent gave the Wacom Partner Portal a five-star rating.”

Sheridan Lea of Wacom’s Enterprise Marketing Group expanded on the value to partners. “Everything’s so beautifully laid out,” she said. “We’ve been able to brand the portal, so it looks like ours. It’s also a great central repository for us to keep our assets and it’s easy for resellers to log in and find what they need.”

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