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Netflix Is Blending Artificial Intelligence for Its Content Distribution

Think about a series that you saw over the weekend. A re-run or a fresh show — Game of Thrones, Breaking Bad or anything else! Every viewer in the world can currently stream online video, only in a serial order, which is Season  1, Episode 1 followed by Episode 2, then Episode 3, so on and so forth. This is applicable to the good, old-fashioned television as well.

Then Netflix comes in the picture and decides to disrupt this old-fashioned but commonly in-use trend. In their recent announcement, Netflix tweeted that in its latest series, Love, Death & Robots/ Love, Death + Robots it will be trying something new. What’s that users asked? The company replied stating that in this latest series it will be leveraging Artificial Intelligence to shuffle the order of the episodes.

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Basically, Netflix has infused Artificial Intelligence in such a way that User A will not see the same sequence of episodes as User B. As, unbelievable as that sounds, Netflix will release this ‘phenomenon’ globally. That way, the show automatically becomes a water-cooler moment for its viewers. The talk around the show would mostly involve a lot of ‘don’t tell me’ among interactive groups.

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Such announcements usually come with a lot of user skepticism. There is currently too much hype and hoopla about why Netflix is doing it. Some claim that Netflix is literally disbursing the show based on a variety of factors such as location, social media, demography et al. However, Netflix has denied the fact. The company is firm that the visible content is based out of users’ viewing habits and nothing else. This can be traced back to 2016 when Netflix was conducting its extensive A/B testing, perhaps as a prequel to this current launch. The company is confident that such capabilities only increase viewership and user curiosity.

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