SAP SE announced it has been positioned by Gartner Inc. as a leader in the Magic Quadrant for Configure, Price and Quote Application Suites report.*
According to the report, configure, price and quote (CPQ) application suites enable sales organizations to automate and optimize the creation of quotes and orders for complex, configurable products and services. SAP is a leader due to its completeness of vision and ability to execute.
The integrated quote-to-cash SAP CPQ solution includes CPQ, contract lifecycle management, sales performance management and billing and revenue management. This offering, together with the SAP Sales Automation solution, is part of the SAP Sales Cloud portfolio.
“Customers are more demanding than ever and expect every interaction with a sales person to be amazing. They want the best price and the best product bundle every time,” said Giles House, general manager, SAP Sales Cloud, SAP. “SAP CPQ and the SAP Sales Cloud portfolio do this while bridging the demand and supply chains. We are turning the buying experience on its head and building the foundation for more personal, trusted and lasting relationships, not one-off transactions. This is the key to winning the customer.”
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