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Technology from SendtoNews Aids in Growth of Revenue and User Engagement for Publishers

A new case study commissioned between SendtoNews and the New York Daily News shows a direct relationship between integration of STN’s artificial intelligence powered video player (Smart Match) and an increase in revenue, audience and audience engagement.

The study looks at several time frames before and after the New York Daily News integrated STN Smart Match. Year over year results showed In-article digital video revenue to the Daily News from STN increased by 11x, while ad impressions jumped by over 17x. Along with this, year over year results show an increase of 33% in sports page views, a 36% increase in sports page unique viewers and a 44% increase in sports section time on page.

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“The New York Daily News has one of the most active and savvy sports audiences in the country,” says Matthew Watson, CEO of SendtoNews. “We are thrilled that Smart Match helps the New York Daily News provide official video highlights and content from all of New York’s great teams with the world class editorial the Daily News is known for.”

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Smart Match is a feature of the SendtoNews video player that uses artificial intelligence to read a publisher’s article and match the editorial content with the most relevant video in the STN library.  The process happens instantly and requires little to no effort from an editorial team, making it the fastest and easiest way to get official sports highlights into an article in digital publishing.

“STN Smart Match is the Daily News’ first experience with artificial intelligence and the results have been fantastic,” says Andy Clayton, Sr. Content Editor of the New York Daily News.  “We know that every article is going to have relevant video that not only improves user experience but provides a significant source of revenue as well.”

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