Wearable Augmented Reality Tours to ‘Break the Mold’ at Madame Tussauds DC via Partnership with ArtGlass
ARtGlass, the world’s leading provider of augmented reality experiences on smartglasses at museums and historic sites, announced that it will deploy its next tour at Madame Tussauds Washington, D.C., making the iconic site among the first in the US. to bring the leading-edge technology to the core of its visitor experience.
Madame Tussauds Washington, D.C. invites visitors on a journey through American history, with life-size figures of every American president, social justice leaders like Dr. Martin Luther King Jr. and pop culture icons such as Beyonce and George Clooney.
Beginning this summer, visitors will don ARtGlass’ augmented reality smart glasses to see into the lives of historical persons with 3D and fully immersive dynamic holograms, historical video, 360-degree panoramas and surround audio.
“The ARtGlass team brings the perfect combination of technical innovation and cultural knowledge,” said Therese Alvich, general manager for Madame Tussauds Washington, D.C. “We are excited to partner with them to bring transformative storytelling experiences to visitors.”
“This partnership combines the creativity and joy of Madame Tussauds’ legendary artistry with the ‘edutainment’ powers of wearable AR to bring notable figures to life,” said ARtGlass founder and CEO Greg Werkheiser.
More than one million visitors have purchased ARtGlass tours, including at European sites such as Pisa Tower Square and the Royal Villa in Monza. The company announced its U.S. expansion in the summer of 2018, has deployed permanent tour experiences at President George Washington’s Mount Vernon and President James Monroe’s Highland estate and will announce additional sites throughout 2019.
In November 2018, ARtGlass closed a seed round of $1.3 million to bolster the company’s proprietary software platform, enhance IP, and scale production to meet the demand from major U.S. historic and cultural sites.