Native and Programmatic Advertising Programmatic Transparency Key to Growing CTV Revenue AIT News Desk Sep 28, 2022 The Majority of Global Brands Would Increase Media Spend with Publishers that Provide Content Object Signals PubMatic , an independent technology…
Healthcare Management Lasso and CMI Media Group Announce First-To-Market Partnership with IBM Watson AIT News Desk Sep 22, 2022 Lasso (lassoplatform.io), the world's first and only omnichannel platform for healthcare marketing and analytics, and CMI Media Group, WPP's…
Native and Programmatic Advertising IAS integrates Good-Loop’s Green Media Technology to Offer Carbon Emissions Measurement for… AIT News Desk Sep 20, 2022 Integral Ad Science, a global leader in digital media quality, announced a global partnership with purpose-led ad platform Good-Loop that will enable…
Native and Programmatic Advertising Minute Media Launches Own Supply-Side Platform for Publishers and Brands AIT News Desk Sep 16, 2022 Minute Media, a leading global technology and content company, announced the launch of its own supply-side platform (SSP) to provide a more efficient…
Native and Programmatic Advertising Issues Ads Grow in Dominance Among Record Political Ad Spending, Per Viamedia Data AIT News Desk Sep 14, 2022 Leading Independent Provider of Ad-Sales Representation to Cable TV Systems Sees Growth in Issues-Related Spending to 63% of Total vs. 47% in…
Face Recognition Cyberlink’s Faceme Facial Recognition Technology Integrated with Genio, Mediatek’s New Aiot Platform… AIT News Desk Sep 9, 2022 As a member of MediaTek’s AIoT partner ecosystem, CyberLink integrated FaceMe’s facial recognition technology with MediaTek’s premium SoC for AIoT,…
Native and Programmatic Advertising Magnite Helps Travel Texas Expand Cross-Platform Audience Reach With Programmatic Addressable… AIT News Desk Sep 1, 2022 Campaign achieved 21-35% incremental reach across key audience segments with the addition of linear addressable and higher conversion efficiency for…
Native and Programmatic Advertising Loop Media Partners With Hivestack AIT News Desk Aug 31, 2022 Loop Media,, a leading multi-channel streaming platform that provides curated music video and branded entertainment channels for businesses and…
Native and Programmatic Advertising Foodpanda Hong Kong goes Programmatic with JCDecaux Transport Latest Crystal Digital Screen at Hong… AIT News Desk Aug 29, 2022 Mindshare, GroupM’s global marketing and media network, and Xaxis, GroupM’s outcome media specialist, announced foodpanda Hong Kong as the first brand…
Native and Programmatic Advertising Mediavine Becomes First Publisher to Launch Server-to-Server Integration with The Trade Desk’s… AIT News Desk Aug 26, 2022 Direct Integration Gives Buyers More Efficient Purchasing Power with Mediavine's 9000+ Independent Publishers Mediavine, the largest exclusive…