34 Percent of YouTube Views Occur on Connected TVs, Brands and Programmatic Buyers Now Can Curate Custom TV Genres That Mimic Traditional Programming…

Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content…

Tremor Video, a leading programmatic video platform, and leading ad platform Unruly, in partnership with MTM Global, announced the findings from a…

The company’s IRIS_ID, a global unique identifier for each individual video on-boarded to its data marketplace built to enable contextual intelligence…

Programmatic TV buyers can reach audiences on Samsung TV Plus, a free, ad-supported streaming service, allowing brands to run full-screen, in-stream…

Integration of viewership data from DIRECTV and DISH Set Top Boxes, VIZIO Smart TVs marks a critical step towards holistic cross media measurement…

As CTV investments grow, DV is powering media quality and performance with a suite of CTV measurement solutions DoubleVerify , a leading software…

The Acquisition Enhances Cadent’s Ability to Orchestrate TV Advertising Across Linear, Addressable STB, and OTT/CTV Formats Cadent, the advanced TV…

Innovative Step Taken in Bridging Linear TV with the Digital Programmatic Advertising Landscape EMX,  a leading marketing technology company and…

Partnership Represents the World’s Largest Attribution Rollout for Local Broadcast Advertisers NBCUniversal Owned Television Stations, a division of…