Customers expect personalized interactions from businesses, whether they’re shopping online from a laptop or standing in line with a mobile device in…

Europe’s leading martech consultancy showcases how brands can future-proof against rising complexity and costs Marketing representatives from leading…

Persado, the Motivation Artificial Intelligence (AI) company that drives personalized communications at scale, announced its Motivation AI API, which…

Acquisition strengthens VASS Group's position in North America market, adding Hexagon Data's expertise in digital marketing solutions and services,…

MoEngage, the insights-led customer engagement platform, published its latest report on the customer, journey, and campaign insights measured by…

Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced that…

Marketing leaders say that investment in new marketing technologies (MarTech) will drive significantly increased revenues – but also admit that…

Marketing leaders say that investment in new marketing technologies (MarTech) will drive significantly increased revenues – but also admit that…

The modern marketing tech (martech) stack is instrumental for winning customers and keeping them happy. For example, marketers today depend on their…

A strategic marketer's principle objective is to recognize patterns, coalesce, and structure a multitude of rapidly emerging trends into a framework…