Native and Programmatic Advertising Havas Media Group Partners with Spaceback to Bridge the Gap between Social and Programmatic AIT News Desk Mar 26, 2021 Havas Media Group (HMG), the media experience agency, announces that it has partnered with social display leader Spaceback to bring the creativity of…
Analytics Comscore and MediaMath Partner in LATAM to Launch Programmatic Contextual Targeting for Connected… AIT News Desk Feb 19, 2021 Partnership delivers industry-first open exchange programmatic contextual targeting solution for CTV and video in LATAM Comscore, a trusted partner…
Video Dailymotion Opens Access to Its Premium Video Inventories in Programmatic Guaranteed to Verizon… AIT News Desk Dec 3, 2020 Dailymotion partners with Verizon Media to provide a new programmatic guaranteed offer. This automated purchasing mode – also called direct…
Native and Programmatic Advertising Colling Media Launches Programmatic Advertising for Outdoor Digital Billboards AIT News Desk Nov 11, 2020 Phoenix-based Colling Media continues helping clients innovate advertising campaigns with its latest offering: digital billboards. A world away from…
Native and Programmatic Advertising Vistar Media Launches Programmatic Audio Out-of-Home Offering AIT News Desk Oct 9, 2020 Partnership with Vibenomics extends AOOH offering to reach in-store retailers at the point-of-purchase Vistar Media, the leading global provider of…
Life Sciences Havas Media Group NA Becomes First Holding Company to Join Programmatic Health Council AIT News Desk Sep 17, 2020 Havas Media Group North America announces that it has become the first holding company to join the Programmatic Health Council, an advocacy group…
Native and Programmatic Advertising Verizon Media Teams With Broadsign to Extend Programmatic Omnichannel Offering AIT News Desk Sep 1, 2020 Verizon Media and Broadsign announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the…
Native and Programmatic Advertising Programmatic Trading Now Accounts for More Than Two Fifths of Global Digital Media Investment by… AIT News Desk Aug 19, 2020 In-house and hybrid trading models now used by 84% of respondents Programmatic trading channels for WFA Members account for more than two fifths…
Native and Programmatic Advertising Mediavine Integrates with Centro’s Basis Programmatic Advertising Platform AIT News Desk Aug 4, 2020 Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 125 million unique monthly…
Programming Languages Tonic Health Media Partners With Vistar, Hivestack and Broadsign Reach to Launch New Programmatic… AIT News Desk Jul 15, 2020 Australia’s largest out-of-home health and wellbeing network Tonic Health Media, has launched a new programmatic digital out-of-home (DOOH) trading…