Native and Programmatic Advertising Mediavine’s OpenRTB Technology Enables SSPs to Transact on Google’s FLoC AIT Staff Writer May 18, 2021 Mediavine Actively Sending FLoC IDs to The MediaGrid in the Bid Request; 17+ Billion Ad Impressions Prepare for the Cookieless Future Mediavine…
Native and Programmatic Advertising Verizon Media and Condé Nast Partner Across Content and Advertising AIT News Desk May 17, 2021 New partnership pairs Condé Nast’s iconic brands with Yahoo innovation and reach Verizon Media and Condé Nast announced an expansion of…
Martech NewVoiceMedia Research Reveals Bad Customer Experiences Cost US Businesses $75 Billion a Year AIT News Desk May 17, 2021 Brands are failing to create the positive, emotive experiences that drive customer loyalty New research from NewVoiceMedia, a leading…
Native and Programmatic Advertising In an ANZ Market First, Dentsu Partners With IAS to Adopt Total Visibility for Programmatic Buying AIT News Desk May 11, 2021 Partnership delivers greater transparency into supply chain investments for advertisers Integral Ad Science (IAS), a global leader in digital…
Martech Mediafly Adds Sales Enablement Veterans to Board of Advisors AIT News Desk May 5, 2021 Former Forrester analyst and account-based marketing leader to strengthen industry experience, thought diversity on advisory board Mediafly, a…
Native and Programmatic Advertising VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel… AIT News Desk May 4, 2021 Leading smart TV manufacturer with viewership data from 18M opted-in TVs and media & tech powerhouse with 200B daily cross-screen signals…
Security Protecting Executives from Social Media Risks in 2021 Lisa Hayashi Apr 30, 2021 Social media platforms have allowed business leaders and executives to connect, engage, and inspire customers and other brands. Twitter, Facebook,…
Native and Programmatic Advertising IBM Watson Advertising Accelerator Expands to Bring AI to Fast-Growing OTT Media and Streaming… AIT News Desk Apr 29, 2021 As brands and agencies look to diversify their media portfolios in ever-changing traditional web, IBM offers Watson AI for OTT market, where industry…
Security SecurityScorecard to Offer Comprehensive Cybersecurity Ratings and Remediation Intelligence to Users… AIT News Desk Apr 26, 2021 SecurityScorecard, a global leader in cybersecurity ratings, has announced that it will start providing users of EY BRETA (Business Relationship…
Martech NUMATEC Launches Data Driven Omni-Channel Buy-Side Media Company, EKN AIT News Desk Apr 21, 2021 New Brand EKN Bolsters NUMATEC Presence in the U.S., Mexico, Caribbean, and Central America NUMATEC, a holding company focused on media and Martech…