Machine Learning Influencer Marketing Leader, Captiv8’s Latest AI Powered Creator Matching Tool Wins… AIT News Desk Oct 18, 2022 As a TikTok Marketing Partner, the team looked to create a solution to help solve for one of the most time consuming challenges within the industry,…
Native and Programmatic Advertising IAS Expands Partnership with TikTok to Provide Leading Comprehensive Third-Party Brand Safety… AIT News Desk Oct 17, 2022 Integral Ad Science, a global leader in digital media quality, announced the addition of a post-bid brand safety and suitability measurement solution…
Native and Programmatic Advertising Meta Versus TikTok: Where are Short Video Ad Spenders Heading? Sudipto Ghosh Oct 11, 2022 Short video ad spenders are hogging the limelight in the fast-changing digital video advertising landscape. In 2021, video ad spending rose by 49%,…
SaaS Trust Software Launches B2B Checkout Platform for TikTok Marketing Partners AIT News Desk Sep 16, 2022 Trust Software Inc, a fintech that develops marketing payment products, announced the launch of Market, a B2B checkout platform built for the…
Analytics ListenFirst Announces Improved Paid Analytics, Now Including TikTok AIT News Desk Aug 23, 2022 The social media analytics company now supports analysis for brands of their paid content on TikTok ListenFirst, the premier enterprise social…
Apps Opt-in Rates Have Increased From 2021 to 2022, Finds Adjust and TikTok iOS 14.5+ Guide Sudipto Ghosh Aug 4, 2022 New Adjust and TikTok iOS 14.5+ guide shows a shift in ad spend from iOS to Android following App Tracking Transparency (ATT) rollout plus user…
Augmented Reality Brands Get Intelligent Creative for AR Across Platforms like TikTok and Instagram with VidMob AIT News Desk Jul 24, 2022 Brands Like Hyundai Boost Marketing Performance with Data-Driven Creative Experiences VidMob, the leading platform for Intelligent Creative,…
Financial Services Consumers Seek Financial Guidance and Comfort from Non-Traditional Sources Like TikTok, Vericast… AIT News Desk Jul 19, 2022 Vericast’s latest research revealed how consumers’ relationships with financial institutions are changing, and in some surprising ways. Nearly half…
Martech International Brands Select Emplifi to Grow TikTok Audiences AIT News Desk Jul 6, 2022 Kapten & Son and Paris Saint-Germain utilize Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their…
Martech Mavrck Named Official TikTok Marketing Partner AIT News Desk Jun 29, 2022 Mavrck, the leading influencer marketing platform for enterprise consumer brands, announced it has been named an Official TikTok Marketing Partner.…