AIT MegaMind AiThority Interview with Nisa Bayindir, Independent Consumer Psychologist and Integrated Strategy… Sudipto Ghosh Nov 11, 2019 Could you tell us about your role and journey into Technology? I have been in the Digital Enterprise and Marketing world for over a…
Analytics Advanced TV Solutions Are Changing Local Market Advertising, According to New FreeWheel Survey AIT News Desk Nov 8, 2019 Agencies Specializing in Local Media Planning and Buying Expect Media Spend on Advanced TV to Increase More Than on Any Other Medium over the Next 12…
Analytics DoubleVerify Acquires Ad-Juster, the Leading Data Platform for Digital Publishers AIT News Desk Nov 7, 2019 Combination creates powerful data platform across sell-side & buy-side ecosystem DoubleVerify (“DV”), the leading independent platform for…
News Adverty Appoints Former GroupM Chief Digital Product and Partnership Officer Kenny Spangberg as CRO AIT News Desk Nov 4, 2019 Adverty AB (publ), a leading ad tech provider of seamless in-world advertising solutions for games and esports, is pleased to announce the appointment…
Technology Zeta Global Continues Investment in CRM Division with Hire of Rob Lentz as SVP Enterprise Operations AIT News Desk Nov 1, 2019 Rob Will Report to CRM President David Allen to Drive Further Productivity and Margin for Zeta's Growing CRM Client Base Zeta Global, a…
Technology InfoSum launches Pioneering First-Party Data platform, Discovery AIT News Desk Oct 30, 2019 Telegraph Media Group, Infectious Media and Immediate Media Sign up to Technology That Solves the ‘Cookie Problem’, Making Audiences ‘Discoverable’…
Video Roku to Acquire Dataxu to Strengthen Industry-Leading OTT Advertising Platform AIT News Desk Oct 23, 2019 Roku, Inc. announced that it has entered into an agreement to purchase Boston-based dataxu, a demand-side platform (DSP) that enables marketers to…
News ironSource launches LevelPlay In-App Bidding Solution AIT News Desk Oct 23, 2019 App monetization firm ironSource has launched its in-app bidding solution, LevelPlay. It's the equivalent of a header bidding solution for the web,…
Analytics Dynata Launches New Platform to Transform the Future of Insights and Marketing AIT News Desk Oct 16, 2019 Dynata Insights Platform Will Integrate Market Research with Advertising Solutions for the First Time Dynata, the world’s leading provider of…
Guest Authors CMOs are Overlooking Key Opportunities to Drive Growth Through Search Engine Marketing Ashley Fletcher Oct 10, 2019 Adthena’s 2019 Survey of CMOs Uncovered Marketing Executives’ Perceptions Towards Search Engine Marketing (SEM) and the Opportunities They May Be…