As a martech enthusiast, I can vouch that there are hardly any marketers or sales professionals today, who are not incorporating…

The recent mobile device launch of the Galaxy Note 8 and Apple’s software update of the iOS 11 for iPhones and iPads have mobile users excited to see…

We are used to seeing AI and machine learning in our “consumer” lives — from Netflix and Amazon’s eerily accurate recommendations about what we would…

Four Steps to Start Building Predictive Models While predictive analytics and AI are big topics in the sales and marketing profession these days, it…

My first post in this series covered what marketers and sales leaders need to know about the four main phases of building predictive models. The…

SAP HANA Platform As A Supported Esri Enterprise Geo-Database Delivers Gis Data Across The Enterprise SAP SE announced that Esri, the global leader…

Roy Russell, CEO of Ascertus Limited, highlights the top three technology trends in the legal sector in 2018 The Shift From Optimistic to Pessimistic…

Marketers, being marketers, love to embrace the technology that will generate more leads, convert prospects and generate sustainable sales revenue in…

It’s a feeling too many customers and prospects know: the sense that they’re simply spokes in a brand’s wheel, rarely recognized for the individuals…