Native and Programmatic Advertising The Trade Desk Expands Media For Humankind Campaign With New Video Ads AIT News Desk Jan 26, 2020 Humorous ads directed by Neal Brennan showcase the Value of the Open Internet vs the Limitations of Walled Gardens A global advertising technology…
Mobile MGI Acquires Verve Wireless To Advance Its Market Position In Programmatic Mobile Location Display… AIT News Desk Jan 23, 2020 Media and Games Invest or MGI announced that its subsidiary gamigo AG agreed on acquiring Verve Wireless, Inc.’s business. Verve is a leading North…
AIT MegaMind AiThority Interview with Krish Sailam, SVP of Global Programmatic Solutions at DWA (a Merkle… Sudipto Ghosh Jan 22, 2020 Tell us about your role and the team/technology you handle at DWA. I am the Global SVP of Programmatic Solutions at DWA. My role consists of a…
Speech Recognition Broadsign and TPS Engage Enhance Global Programmatic and Dynamic DOOH Access AIT News Desk Jan 16, 2020 New technology integration broadens international, programmatic dynamic DOOH inventory available via the TPS Engage DSP; streamlines contextual…
News Crossmedia Names Former Cadreon SVP Its First Head of Integrated Media Sourcing AIT News Desk Jan 8, 2020 Newly Created Role Advances the Independent Media Agency's Data-First Approach to Buying In a move that underscores its commitment to channel…
Analytics Project OAR Rolls Out Technologies in Market as Media Companies Gear up to Showcase Dynamic Ad… AIT News Desk Jan 6, 2020 With Consensus on Technical and Measurement Specifications, Software Updates Are Heading for VIZIO’s Smart TV Footprint, Major Ad Engine Integrations…
Video Dailymotion Taps Adam Irlando to Advance Its Vision for Programmatic Advertising Offerings AIT News Desk Dec 13, 2019 Dailymotion, a Vivendi-owned video platform dedicated to creating a trusted home for premium video content that matters, announced the strategic…
Video Tappx to Develop and Launch the World’s First Programmatic Server-Side Ad Insertion Platform for the… AIT News Desk Dec 11, 2019 Tappx to disrupt the global OTT/CTV advertising industry Tappx a leading AdTech company that delivers global digital advertising solutions for mobile…
Guest Authors 5 Essential Things to Know Before Bringing Programmatic In-House Kate Novatska Nov 8, 2019 Yesterday, you were OK with putting your money into the pockets of ad agencies. You didn’t know how programmatic works, so this seemed to be the only…
News Adelphic Report: Are Programmatic Traders Set up for Success? AIT News Desk Nov 8, 2019 New Programmatic Report Shows Trader Opinions and Challenges, Coincides with National Programmatic Advertising Day Adelphic, a Viant®…