Native and Programmatic Advertising TripleLift Crosses $1 Billion Dollar Lifetime Ad Spend Milestone AIT News Desk Nov 18, 2020 TripleLift, one of the fastest-growing ad tech companies in the world, announced that it exceeded $1 billion in lifetime advertising spend through its…
Native and Programmatic Advertising Study: Global Social Media Ad Spend Soars, Signaling Brand Confidence in Digital Channels AIT News Desk Oct 26, 2020 Socialbakers, the leading social media marketing platform, released a comprehensive report on Social Media Trends for Q3 2020. The report reveals…
Programming Languages Marketers Need Transparency and Addressability to Increase Effectiveness of Their Ad Spend Finds a… AIT News Desk Aug 13, 2020 94% of Executives Scrutinize How Digital Media Spend Is Performing MediaMath, acclaimed independent advertising technology company for brands and…
Martech Digital Ad Spend Continues to Grow Despite Global Economic Hardships According to Tinuiti’s Triopoly… AIT News Desk Aug 11, 2020 Valuable trends surrounding the impact of the pandemic and social injustice are examined in these reports based on over $1.5 billion in ad spend…
Machine Learning As Global Ad Spend Falls, GumGum Uses Simplaex’s AI, Rivr, to Make More With Less AIT News Desk Jul 10, 2020 GumGum, a contextual ad exchange, has partnered with Simplaex’s Rivr, an AI-powered traffic shaping tool to improve its Supply Side Platform’s (SSP)…
Mobile Adjust Simplifies Campaign Management and Combats Fraud Amid Soaring Mobile Ad Spend in 2019 AIT News Desk Dec 5, 2019 With mobile expected to account for 50% of global internet ad spending by 2021, Adjust, the leader in mobile measurement, fraud prevention and…
News Kylie Cosmetics Takes on Competing Makeup Brands Using Zero Social AD Spend AIT News Desk Sep 12, 2019 Other Competitors Focused on Instagram and Facebook According to a New Report by Brandtotal BrandTotal, the competitive intelligence platform for…
Technology Businesses Decrease Spend on Digital Advertising, Grow Investment in Generative AI Business Wire Dec 13, 2023 Companies spent the most with giants Google and Meta in Q3 2023, shifted among other platforms according to new data from Emburse Emburse, a leader…
Machine Learning Avanade Launches New Cloud Insights Platform That Identifies Risks and Unlocks Cloud Spend of up to… Business Wire Oct 13, 2023 Avanade Cloud Impact identifies business risk, technical debt, cost optimization and sustainability improvements to help companies establish a…
Machine Learning DoubleVerify will Spend $125 Million to Acquire an AI AdTech Company Sudipto Ghosh Aug 1, 2023 The AI adtech industry is all set for a new journey. Leading digital adtech and analytics firm, DoubleVerify will acquire an AI-powered digital…