Technology LiveRamp Boosts Co-op’s Capabilities in First-party Marketing and Retail Media Management AIT News Desk Oct 26, 2023 The partnership will unlock first-party data collaboration for brands to target audiences at scaleand measure success across the customer journey …
Machine Learning Introducing Ipsos RISE a First-Of-Its-Kind AI-powered Platform for Modern Brand Management PR Newswire Oct 20, 2023 Solution leverages the power of AI and Ipsos' industry leading expertise as a single source of truth for brand and reputation management and…
Technology ActiveCampaign Acquires Onesend PR Newswire Oct 18, 2023 Focused on product-led growth, this is the marketing automation provider's second acquisition in two years that provides significant product…
Machine Learning Innovid Launches Instant Optimization to Maximize Converged TV Campaign Performance Automatically PRNewswire Oct 10, 2023 As the Majority of Advertisers Plan to Increase Converged TV Spend, Innovid Closes the Gap Between TV Measurement and Campaign Optimization Using…
Automation Basis Technologies Integrates Snapchat Ad Management and Reporting GlobeNewswire Sep 25, 2023 Marketers Can Use Basis Platform to Power Snapchat Ad Measurement Centrally with All Major Ad Channels; Campaign Intelligence on Basis Encompasses…
Machine Learning NRMA Enhances Customer Engagement with Informatica’s AI-Powered Intelligent Data Management Cloud Business Wire Sep 22, 2023 A tenfold boost in productivity with automation; self-service functions for democratized data on a modern, single data platform for connected,…
SaaS 3 Ways AI Is Set to Revamp Subscription Management Cliff Stanton Sep 18, 2023 If you’ve been reading tech industry news in recent months, you’ve likely seen stories about challenges in the SaaS niche. Unstable macroeconomic…
Machine Learning Cloudinary Extends its Digital Asset Management (DAM) Platform with Studio, a Powerful Set of AI… Business Wire Sep 15, 2023 Studio allows non-technical users to harness the power of AI to create engaging customer experiences at scale while improving internal efficiency…
Technology ShowSeeker Introduces Industry’s First Fully Tested Cloud-Based Order Management System, Pilot Business Wire Aug 2, 2023 In One Year AdTech SaaS Company Generated More Than 385,000 Client Proposals, Winning Nearly 327,000 Orders Worth Over $2.6 Billion ShowSeeker,…
Technology Equativ Partners with Adelaide to Bring Attention Metrics to Campaign Measurement and Optimization… AIT News Desk Jul 28, 2023 Equativ, the global leading independent ad platform, announced a partnership with Adelaide, the leader in attention-based media quality measurement,…