Technology IRIS.TV and Equativ Partner to Power Smart Contextual CTV Ad Targeting AIT News Desk Oct 30, 2023 Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered…
Machine Learning Consumers Pay 4X More Attention to CTV Ads When They Are Contextually Targeted with AI PR Newswire Oct 27, 2023 Consumer Study Conducted by Alliance for Video-Level Contextual Advertising Found that Viewers Presented with Contextually Relevant Ads Have 300%…
Machine Learning Innovid Launches Instant Optimization to Maximize Converged TV Campaign Performance Automatically PRNewswire Oct 10, 2023 As the Majority of Advertisers Plan to Increase Converged TV Spend, Innovid Closes the Gap Between TV Measurement and Campaign Optimization Using…
Machine Learning Amazon Introduces Its Most Powerful Fire TV Sticks Ever and Unveils Generative AI Updates for Fire… Business Wire Sep 22, 2023 All-new Fire TV Stick 4K Max is the smartest, most powerful Fire TV Stick ever—boosts performance and adds the Fire TV Ambient Experience and…
Technology HUMAN Security and Locality Partner to Help Local CTV Advertisers Reach Quality Consumers AIT News Desk Sep 21, 2023 Locality to use HUMAN’s MediaGuard to protect brands from unwanted bots HUMAN Security, the global cybersecurity leader in protecting enterprises…
Machine Learning HUMAN and LoopMe Announce Integration to Scale CTV Protection for Advertising Ecosystem AIT News Desk Sep 15, 2023 LoopMe to utilize HUMAN’s best-in-class programmatic ad fraud solution to further secure premium inventory HUMAN Security, the global leader in…
Technology FAST Forward: Imagine Communications and Amagi Transform Streaming TV Monetization AIT News Desk Sep 6, 2023 Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, announced its partnership with Imagine Communications to…
Technology Brazil and Mexico Outpace U.S. in CTV Adoption Rates, Amagi’s Latest FAST Report Discovers AIT News Desk Aug 17, 2023 Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has announced that the eighth edition of its Quarterly…
Technology Nexxen Partners with Lumen to Deliver Its First High Attention CTV Solution, Complementing the… Business Wire Aug 11, 2023 Holistic solution powered by an end-to-end technology stack and in-house dynamic creative studio offers creative and campaign insights and…
Technology MarketVector Indexes and Token Terminal to Provide Exclusive Web3 Data, Product Offerings Business Wire Aug 11, 2023 The digital asset indexing pioneer and financial data platform are partnering to create the next generation of digital asset indexes As the…