Study commissioned by real-time omnichannel marketing automation leader reinforces importance of omnichannel shopping experience driven by…

SAP SE said a new survey showed that more than 80 percent of organizations no longer use the calendar to time their enterprise software solution…

This holiday season is one of extremes featuring both amplified challenges and opportunities for every retailer and brand. The challenges are…

Accenture Interactive was appointed by INFINITI Middle East to handle the auto manufacturer’s digital marketing duties across 11 markets in the Middle…

In the pre-digital era, customer experience was fairly linear. Customers would enter a store, chat face-to-face with the clerk, perhaps ask a few…

As against the popular belief, online marketplaces like Amazon or eBay do not have an overwhelming advantage when it comes to the purchases made…

Today’s consumers live in a rapidly digitizing world that is becoming seamlessly integrated into everyday life. In line with this, brands are…

Customer Journey is evolving. This change in customer behavior could see the internet account for as much as 53% of retail sales in 10 years’ time. A…

Cyber Monday Remains the Best Day for Deals with a 29 Percent Average Discount Rate Salesforce, the global leader in CRM, released its new consumer…

The United Kingdom’s Financial Conduct Authority (FCA) recently announced an 18-month delay on its enforcement of the European Union’s Strong Customer…